EdTech Connect April Edition
Welcome back ... From website conversion to content strategy to insights into DrupalCon, we're covering a lot this month!
Don't miss our 1 question survey ... We want to learn what higher ed technology challenges you're experiencing right now.
What's Inside
Take Our 1-Question Survey
Get Ready for DrupalCon Portland 2024
Website Conversion at the Speed of AI (Halda)
Uncover the Blind Spot in Your Content Strategy (SearchStax)
Well Read & Connected
Trending on ETC
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Get Ready for DrupalCon Portland 2024 | May 6-9
by Jeff Dillon, Founder EdTech Connect
In higher education, the question of whether to embrace open source solutions can sometimes spark debate but the benefits in terms of cost-efficiency, flexibility, and community support are undeniable.
This model has played a pivotal role in driving the growth and advancement of companies that champion open source initiatives, such as Acquia, Axelerant, and ImageX, among others.
As DrupalCon Portland 2024 approaches its 16th year, I wanted to call out a few of the sessions and companies leading the way in this space, especially Drupal Founder, Dries Buytaert.
Notable sessions include:
Monday 9 am: Mastering Consistency - Expanding Content Across Multiple Sites and Touchpoints
Monday 1:30 pm: Higher Ed Rebrand or Revamp - Pushing the Envelope Within your Design System
Tuesday 10 am: Open Source AI Now: Why Open Must Win the AI War
Thursday 9:15 am: Case Study: University of East London: A Tale of a Successful Digital Partnership
These sessions promise valuable insights into leveraging open source technologies for enhancing educational experiences and institutional operations.
It’s evident that open source continues to be a driving force in shaping the landscape of technology in Higher Education. By fostering collaboration, innovation, and accessibility, it empowers institutions to adapt and thrive in an ever-evolving digital environment.
Website Conversion at the Speed of AI
Halda grew from one clear realization: Higher ed websites are failing prospective students. These visitors–the most important visitors to the site–usually land on a school homepage excited and curious, but lose momentum when they can’t easily find the information they need.
There may have been a time when this was acceptable, but not anymore. Schools feeling the squeeze of today’s Search Cliff are bracing themselves for tomorrow’s Enrollment Cliff. In this environment, enrollment marketing teams have to run cleaner, leaner, and on better data fuel.
In this new environment, your website is your marketing engine. It’s where hard-earned traffic becomes valuable leads, and where stealth visitors (40% of today’s applicants) determine whether your school is the best fit.
At Halda, we fine-tune your website for conversion up and down the enrollment funnel. Engagement tools collect information from visitors to deliver personalized, in-the-moment answers to top-of-mind questions. Then our industry-leading analytics tools provide easy visualizations of your data so you can see exactly what’s working from first-touch to enrollment.
Finally, AI works in the background to analyze data, sort information, and help with content production so that your team can stay flexible and focused.
Your website is your greatest marketing asset. Are you building it to convert students?
Uncover the Blind Spot in Your Content Strategy
In the competitive landscape of higher education, universities are meticulously curating their digital experiences, from choosing the right CMS to crafting compelling content.
Yet, a crucial element often remains in the shadows – the strategy behind site search. It’s time to uncover the blind spot that could revolutionize your approach to attracting prospective students.
Join EdTech Connect Founder Jeff Dillon as he talks about how to equip marketers with insights to:
Break Down Content Silos: Learn innovative strategies to integrate and optimize your digital assets, ensuring that your content works together seamlessly, enhancing your university’s online visibility and accessibility.
Align with Student Expectations: Understand the digital-first mindset of today’s students. We’ll delve into how their search behaviors and expectations shape their academic journey, and how you can meet them where they are – online.
Maximize Your Digital Assets: Discover how to leverage your content as a strategic asset, transforming it into a magnet that attracts and engages prospective students through targeted, effective search optimization.
Complete Our 5-Minute Digital Maturity Assessment
We would love your help! Can you please take a few minutes to complete our Higher Education Digital Maturity Assessment.
This survey is designed to gauge your institution's digital capabilities through just 24 pertinent questions over 6 key IT categories.
Ideal for leaders in higher education, this assessment focuses on digital practices from policy implementation to technology adoption. Your responses will help shape the future of digital transformations in our educational landscape.
Your privacy is our utmost concern. Your information won't be sold or shared.
Well Read & Connected
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Trending on ETC
EAB Navigate 360 A leading student CRM. Trusted by more than 850 colleges and universities, Navigate360 is a powerful technology that unites administrators, faculty, staff, and students in a collaborative network that supports the entire student experience, from recruitment to career.
ALEKS An adaptive learning platform that revolutionizes education.
Through personalized learning pathways and continuous assessment, ALEKS helps students master subjects at their own pace.
Foleon A digital content creation platform that enables users to produce a wide range of interactive content. It's designed for ease of use, allowing anyone to create compelling, high-impact content quickly and effectively, without the need for extensive technical skills.
Canto A comprehensive platform designed to manage, organize, and share digital assets effectively. It helps colleges and other educational institutions by enhancing collaboration among internal and external teams, distributing digital content efficiently, and increasing the return on investment (ROI) of content.
