Does Reddit Advertising Work for Law Firms?

Today’s story is all about how FullFunnel Legal Marketing used Reddit very successfully to:

1. Find a very specific and engaged audience, and 

2. How we converted members of that audience to sign up to participate in a class action

I always like jumping to the end of the story - so here it is:

A successful 8 figure settlement, with a significant number of class members identified through Reddit, at a fraction of the costs of other sources.

Reddit has a highly engaged audience with users spending about 16 minutes per visit.  Imagine being able to capture that interest and converting them into highly responsive leads.

In this case, we were working with a law firm who were searching for people that drank a certain type of tea.

Imagine having a nice cup of warm tea, reading all the labels and then soon after failing a drug test.

This class action was all about tea - a particular type that was suppose to be pain relieving and THC free  - but unfortunately was not.  Consumers in highly regulated industries started failing drug tests. At the heart of the matter it’s all about False Advertising.

Reddit was the  perfect platform to find class members - there were numerous subreddits where users were talking about failed drug tests, favorite teas and false advertising.  

Creating a reddit ad that took people to a landing page filled with lost of  information and a form fill meant that we were able to create high quality leads for less than $20 which was over 5 times cheaper than other more popular forms of paid advertising. 

Reddit is not as popular as other paid platforms but using it correctly can generate incredible returns.  If you would like to learn more about how we can create a cost effective paid adverting plan, I am always available for a free consultation.

#lawfirmmarketing #reddit #digitalmarketing