Do you know your buyers?

There are four buyer types in every enterprise sale.

1/ The User Buyer 💁 – This is the person, or the team of people, who will use your product every day.

2/ The Economic Buyer 💰 – This is the person who will write the check—the person whose budget provisions the purchase.

3/ The Technical Buyer 👨 💻 – This is the buyer, or buyers, who have particular domain expertise within their company.

4/ The Product Champion 🥳– This person is your coach and cheerleader. He or she is the person who is internally helping you to sell your product by providing access to the other buyer types and coaching you on the sale to the company.