A digital training hub for analysts in football

Norwich start-up AnalyiSport are launching the world’s first comprehensive training resource for analysts in football. 

Based on the experience of seasoned professionals from the Premier League, La Liga, Major League Soccer and many others, AnalyiSport’s interactive courses provide training-on-demand in performance and recruitment analysis. Topics include data science and statistics, working with coaches and players, tactics, and the realities of the football industry.

“We recognised there was a need for this,” says CEO Scott Hewitt. “Analysis in football is growing rapidly, but there’s not a lot of training options out there. We wanted to support people working in football already, and also provide a straightforward first step for anyone who wants to give it a go.”

For new and early-career analysts, the platform provides a complete learning pathway, loosely based on existing pathways for coaches and scouts. More advanced courses provide professional development for experienced analysts, and every course is fully CPD-accredited.

AnalyiSport’s platform can be accessed by individual learners, or by institutions. “We’re talking to clubs and academies, professional associations, even universities,” explains Hewitt. “Our platform is designed so you can integrate it into your existing offering. It’s a complete resource, so you can just give students the log-in and they can direct their own learning.”

The courses themselves are as cutting-edge as their subject matter. Combining slick design with engaging interactive exercises, they give learners the opportunity to handle data themselves, and get a feel for the experience of working in football.

“We wanted them to feel a bit like a video game,” explains Head of Content Rory Attwood. “Things like FIFA and Football Manager are genuinely great ways to engage with football, and people learn from playing them, so we took that as our model.”

You can find out more, or try a free course for yourself, at www.analyisport.com.