Despite best efforts, why do most business people find it difficult to gauge where their businesses are heading?

Good is not good where better is expected. ~ Thomas Fueller

Fact of this quote is the truth for almost every area of life. But to me, it is more than true for majority MSME business owners.

The quote’s wisdom reflects a secret sutra for everyone that needs to do fairly well & unable to do that!

This quote is also a reality check for my favourite tribe - MSME. It looks at them, make them pause and press them to ponder why their business is not giving them all which they really deserve!

Before going ahead, first check the base!

What is Business!

Business is a process driven system that employs facts and figures with actions for better life.

And I have seen most business owners doing good business in the industry have implemented business processes in their organisation.

But over a decade’s industry experience tells me another side of their “good business”.

Business of such MSME is always short of satisfactory results and peak growth.

This is heart-wrenching for them and for me, both.

Why it happens at first place!

They keep trying to put an elephant into a glass jar for best control and then wish to drive all from that mighty entity.

Is it possible!

They have been downloading all their performance metrics in google sheet to get their business reach Everest of economic excellence.

Running Business in google sheet sheets with higher success goals is like running a barefoot marathon in Sahara desert.

It’s painful, gives regular anxiety and fast burnout.

But why it won’t work even after applying business processes!

Because of three reasons, primarily-

• unable to manage data,
• unable to control the data access from all employee (that leads to pilferage)
• unable to keep control of ever-increasing data in the google sheet

This is how business starts slipping from the hands and one lost control of one’s own ship where the basic command is in his hands.

This leads them to a state where they don’t know their businesses are heading in which direction!

But if they have right analytical tools then they can convert metrics into merit and bring the transformation of their business from Good to Better, and eventually, their whole business comes in their control.

It saves their time, makes all their work visible in a single source of data, increase profit, and ultimately found where is money is stuck! Additionally, they get peace of mind, and then scalability of business as bonus.

Who wish to know more about it!

Amit Gupta is the author of the book Reclaim Your Market Share with Modern Data Analytics, who writes about business growth, business intelligence & entrepreneurship. He is Director of Techginia, which provides Business Intelligence & Data Analytics Solutions.