December Updates
Hey 👋 November was a month of continuing to improve our internal processes and building a foundation of a company that can scale over the next 5 years.
At the core of everything we are building, we kept this as our focus:
"Our priorities have to be 100% focus on clients and it is our mission to make sure every company we work with feels valued, heard and understood"
From the new softwares I have been testing, it has opened up a new world to me where I can really focus on building my network and generating leads, but at the same time creating relevant content and I am excited to share that with you.
Try to use December as a time to check in with contacts, build the foundations of relationships that can really build up momentum in the New Year.
It has been an incredible year at Prospect Labs and I hope you've had a great one too.
Would love to hear the highlights of your business journey this year!
LinkedIn Content Marketing Tests
1 hour of work using Postdrips has helped me to get 54,908 impressions in last 30 days. Definitely the start of a new approach to content marketing for me. Some of the most popular posts to read below 👇
Wondering What's New in the LinkedIn World?
⛄️ We have been testing a LinkedIn content software to see how we can create engaging posts in scale. Although we all know about Chat GPT by now, we also know that the content it creates is just not great. However, we have been testing PostDrips and are absolutely loving it!
It is still early days to comment but in the past week, I have had over 40,000 impressions and 460 different engagements whilst only spending 1 hour in total creating the content.
I had been sceptical of how good AI content could be but with PostDrips, I feel this is a consistent way to create highly engaging content that sounds real and authentic.
⛄️ Do you have a call to action (CTA) on your LinkedIn profile directing people to your website or too book a call? If not, make sure to read this guide on how to set it up:
📚 How to add a CTA to your LinkedIn profile
⛄️ How often do you follow up with a new connection? Some things you could do but maybe haven't thought of to get their attention:
➾ Endorse a skill on their profile
➾ Visit their profile and if they visit you back then message them
➾ Comment on one of their posts
➾ Invite them to one of your LinkedIn events
➾ Invite them to follow your company
⛄️ Will LinkedIn audio events be part of your marketing strategy in the New Year?
We have been testing a mix of LinkedIn webinars and LinkedIn audio events and have learned a lot.
Audio events seem to be a lot better for registrations but Webinars perform better for live attendance.
Also, webinars are much easier to showcase your product. We will still be testing both but I would advise to push Webinars more as a focus and then Audios as a supplement just to boost your activity.
If you would like to learn how we can be an extension to your team and help your Startup generate more leads by combining LinkedIn events and outreach, please do get in touch and we would love to have a chat in the New Year.