Customer Happiness is Vital for a Successful Business

To keep your customers happy, you must remain dedicated. A loyal customer equals a healthy revenue. Paying attention to what a customer says is vital. A personalized customer service strengthens the bonds between customer and company and builds long-term, healthy relationships.

Customer Happiness Score®

The Customer Happiness Score® is a way to measure and help control customer satisfaction. It measures customer happiness on a scale from 0-100.

If you want to make your customers happy, you should know how they feel and build upon that to keep their morale up and make reasoned decisions.

Customer Emotions

It is increasingly important to make an emotional connection with your customers, not merely a superficial one, even if it is a satisfactory one. Step away from a “one size fits all” approach and give your customers a voice.

•  Immediately follow-up on their complaints and do your best to resolve the problem; acknowledge their concern
• Listen to suggestions, take action and link back to the client
• Amaze your customer regularly with small gestures and attentions

What it takes to be a Customer Happiness Officer

A CHO needs to have excellent communication skills and usually speak several languages. The CHO needs to be available when the customer requires assistance or guidance; therefore, flexibility is an absolute must.

A happy client is a client who is listened to. Consequently, a Customer Happiness Officer needs to be patient in troubleshooting problems for customers. Lastly, the CHO is comfortable with complex technologies and swiftly learns new systems while juggling multiple tasks simultaneously and switching quickly and accurately between different platforms.

CHO’s  often are organized self-starters with a passion for problem-solving and have an engaging personality, with a “can-do” attitude.

 It takes a lot of diligence and time to transform Customer Service into Customer Happiness; it sure is not easy. Empathy, inquisitiveness, and willingness to change are a priority to make this happen.  But the benefits of Customer Happiness within the company will be great and the return on investment quite noticeable. Moreover, a happy customer usually equals happy employees! A win-win!

Are you ready to make the change – discuss it!