Creativity + Influencer Collabos = ROI

We recently collaborated with a very creative influencer on Instagram who goes by the name @Scotch_Tropper to help our client Michter's Whiskey reach a wider audience. He posts images of whiskey brands on his account, staged with pictures of stormtroopers from Star Wars and as you would expect he has a bit of a cult following.

When we came across his account, we knew right away that we would want to jump on the holiest day of the year, (5/4) so we could leverage the increased reach that came with the popular hashtag, #MayThe4thBeWithYou.  He posted the picture above which had our client's bourbon levitating in Darth Vader's "grip" and it earned 1900+ likes and 113 comments (making it one of his most "commented on" pictures of all time).  This in and of itself was a huge win and a nice payoff from the small ball efforts we deploy on the gram.

Sometimes when the creative is great and you are leveraging the right partners who are on their way up, you also get increased exposure opportunities.  We have talked about leveraging influencers for increased exposure and partnering with the up and comers before, and once again we landed a nice spot in The Huffington Post as an ancillary benefit of this collabo.

Pound for pound this was one of the best exposure tactics for the brand, both on or offline from an ROI perspective. It also led to increased web traffic, retail inquiries and even a flood of new influencers coming to them to discuss collaborations.

The force was strong with this one. ;)