Creating personalized experiences with generative AI

Are you equipped to deliver personalization at scale? 🤔

Scroll to discover:

📲 How to deliver personalized experiences to customers

👀 Considerations for creating trusted generative AI

🌺 Featured IBMers for Women's History Month

Rethink Marketing with AI

Today's consumers expect personalized experiences with every interaction.

🎥 Watch to understand why the future of AI-enabled marketing is upon us

Generative AI - How Can You Trust What You Create?

"Brand trust has always been a hallmark of successful companies. And in this new era, it is essential that brands take the necessary steps to build trustworthy generative AI."

Read more from Alexis Zamkow, IBM Intelligent Marketing Global Offering Leader, as she shares some key considerations for creating generative AI you can trust.

The 5 Pillars of Personalization at Scale

Today’s consumers have more options than ever before, so to remain competitive, personalization at every touchpoint across the customer experience is a must.

Discover the 5 pillars of personalization

Revolutionizing the Content Supply Chain with Gen AI

9 out of 10 executives and content professionals say they need easier access to content, and 75% need to improve delivery. But knowing how to make improvements is not always clear.

💡 Explore new ways to create and manage content

👀 Stay tuned for the release of the Content Supply Chain paper next week at Adobe Summit!

Marketing's Sink or Swim Moment

Companies have long had the data to create hyper-personalized experiences, but didn't have the power to harness it – until now. ⤵

Explore how generative AI offers marketing a time to shine

Celebrating Women's History Month 🌺

In honor of Women's History Month, we are pleased to introduce three IBMers who are helping shape the future of AI. 👏

Discover how their work with generative AI and Watsonx is helping clients and customers deploy AI effectively and responsibly. ⬇️

Winnie Meikle, Program Manager, Generative AI & watsonx, IBM Consulting Americas

How is AI transforming your customers business operations?

"Generative AI is revolutionizing how our clients conduct business in ways we never imagined. Clients are embedding Generative AI across business units to drive efficiency, personalize experiences, and reduce costs. It will handle routine tasks, freeing humans up to focus on more impactful items like innovation and business strategy."

Kavitha Srishva Kulasekaran, Design Lead, Pipelines-Watsonx.ai

What are some ways that you’re making it easier for users to experience Watsonx?

"Watsonx's design team is committed to making its product accessible to novice and expert users. We are leveraging generative AI in design to enhance user workflows with contextual guidance, assistance, explainability mechanisms, and automating tasks. This makes it easier for users to build better solutions by augmenting their capabilities."

Shalisha Witherspoon, Research, Software Engineer

How do you feel IBM is deploying AI responsibly and staying ahead of the generative AI curve?

"Trustworthy and responsible AI has long been valued at IBM before  generative AI, and at Research, we have an entire team dedicated to it. In the wake of generative AI, I’ve had the pleasure of working with the Trustworthy AI team for developing WatsonX Trust Detectors that mitigate various risks associated with gen AI for responsible deployment."

EU AI Act On-Demand Webinar

The newly passed EU AI Act is challenging companies around the world to understand how they use AI tools and protect their customers.

Watch the webinar to learn how:

• The EU AI Act will impact business

• To prepare & mitigate risk

• Regulation and innovation can be balanced

➡️ REGISTER HERE ⬅️

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