A Complete Guide to Social Media Advertising in 2022

There's little doubt that none of us are mentally prepared to believe that we're approaching 2022, but it's true. The new year is almost here. And, despite an initial drop owing to the Covid pandemic, I don't believe anyone will be surprised to learn that digital advertising spending increased 12.2 percent year over year. There's no arguing that social media is currently the most powerful advertising tool and that influence is only set to rise.

According to the estimate, social media ad income reached $41.5 last year, accounting for approximately 30% of all online ad revenue. And as the year 2022 approaches, we decided to compile a list to help you sail through the ever-changing winds of social media algorithms in 2022.

We'll take a look at different social media advertisement types as well as focus on some changes that are likely to happen with various social media platforms in 2022.

Types of Social Media Advertisements

1.    Photo ads

Photo ads are probably the most common sort of ad, and you'll find them spread over news feeds, sidebars, and banners. They're easier to make than videos or reels.

You want to make sure your images are of good quality. For Instagram picture and carousel advertising, for example, it is recommended that you use 1080 by 1080 pixels.

Because they put your goods right in front of the buyer, photo advertising is excellent for increasing brand awareness.

Just make sure your graphics match the style of your posts and stories so that viewers identify the ad with your company right away.

It should be noted that because images with little or no text usually provide a better audience experience, Facebook will only serve your ad if it contains text in less than 20% of the image.

This regulation normally does not apply to book covers, music covers, or product graphics.

2.    Video Ads

Year over year, digital video grew by 20.6 percent, boosting its percentage of overall internet ad income by 1.3 percent to 18.7 percent.

More than half of all social media users will view a full video if it is under one minute long, and this number drops as the video gets longer.

This implies you only have a limited amount of time to entice a user and keep them engaged. Fortunately, social media platforms like Instagram and Facebook allow you to create short, looping video ads that viewers can view and interact with while scrolling through their feed.

When creating a video ad, it's best to think like a silent film director. This is because 63 percent of LinkedIn (mobile) videos and 85 percent of Facebook videos are seen without sound.

3.    Carousel Ads

Carousel ads are fantastic for expressing a more in-depth story about your company or product.

Most carousel ad types, which are available for Facebook, Instagram, Messenger, and Audience Network, let you show up to ten pictures or videos in a single carousel, each with its own link and CTA button. CTAs can potentially be removed entirely for a cleaner design.

Facebook will even optimize the sequence of the carousel photos based on the performance of each card.

4.    Stories Ads

Advertisers can place a picture or video adverts between users' Stories on Snapchat, Facebook, and Instagram's "Stories" format.

Users are encouraged to stay on the ad longer and engage with the brand more using Interactive Stories Ads.

According to an Instagram Business study, half of the users that participated in a survey claimed they went on and bought a product or service after seeing it advertised on Stories.

On Facebook Stories, a photo can be shown for six seconds, while a video can be played for up to 15 seconds.

On the other hand, Instagram Stories advertising can last up to 120 seconds, depending on whether you're utilizing photographs or videos.

1.    Facebook

As the world's largest social media network, it's reasonable to say that when it comes to advertising, Facebook is a safe bet. Facebook is popular among a wide range of demographics, including gender and age. So there's a high possibility your target audience is using it as well.

You can increase your reach and put your products in front of potential buyers by increasing brand awareness.

You can drive traffic to your website, capturing leads with opt-in emails, blog posts, and content, and communicating with potential consumers using Messenger.

It's really easy to set up a Facebook Shop to provide customers with a more seamless buying experience, generating traffic to both your online and physical stores.

Furthermore, Facebook advertising allows merchants to target based on location, occupation, interests, previous activity, and a variety of other data elements.

The cost of Facebook advertisements is determined by a number of factors, including the demographic you're attempting to reach and the budget you've established.

As a general rule, the more money you spend on ads, the more efficient Facebook's algorithm becomes at spending it and enhancing your ad performance over time.

2.    Instagram

Because Facebook owns Instagram, you can take advantage of Facebook's incredible and precise targeting features to ensure your ads are viewed by the correct individuals.

Instagram was created with aesthetics in mind. You'll find unique filters, great Reels, and lovely stories just scrolling through your feed.

Instagram is the perfect location to run advertising if your company has good visual appeal. With an engagement rate 58 percent higher than Facebook's and 2,000 percent greater than Twitter's in 2016, Instagram is the most important tool if you're targeting younger demographic.

You can be as creative as you want with your adverts! Instagram users will be drawn to beautiful photographs and videos, which will help you sell your products.

Even if people don't buy straight from your ad, the unique style of your ad will stick with them and keep your brand in mind.

Instagram has a user base of over 849 million people who can be targeted for advertising. You may add a wonderful caption and relevant hashtags to your posts, and don't forget to include an appropriate call to action.

You can also use photo ads, video ads, carousel ads, stories, and reels on Instagram for advertising.

3.    Twitter

Twitter was launched in 2006 and ever since has been one of the most popular social media platforms for discovering breaking news and engaging with all kinds of influencers.

Twitter does an excellent job of seamlessly blending advertisements into its original content. They're usually so carefully targeted that users mistakenly believe they're viewing stuff from an account they already follow.

There are mainly two options for Advertising on Twitter:

• Quick Promote: Twitter promotes your Tweets to your intended demographic immediately. All advertisers have to do is choose a promotable Tweet from your timeline and select your target demographic, and Twitter will handle the rest.
• Twitter Advertising: These ads are objective-based, which means you must first select your preferred business objective, and Twitter will only charge you for actions that correspond to that goal.

4.    Pinterest

Pinterest, like Instagram, is a very visual network. With a female user base of more than 71 percent, Pinterest is primarily aimed at women.

Most Pinterest users utilize the platform to find and purchase things. Promoted pins fit in seamlessly with Pinterest boards, rather than distracting consumers as they do on other sites.

In fact, 85 percent of weekly Pinners have purchased something after seeing a Pin from a brand.

Pinterest features a highly targeted search engine that helps firms to advertise their products by highlighting their highest-performing pins, which is extremely useful for eCommerce retailers.

5.    LinkedIn

LinkedIn has a vast professional user base and may target clients based on job qualifications as the world's largest professional network.

As a result, LinkedIn advertising is mostly targeted at businesses. Given that 69 percent of LinkedIn members in the United States make $50,000 or more per year, this platform has the highest average discretionary income and high-quality leads in specific industries.

The nature of LinkedIn, however, makes it better suited to B2B advertising campaigns than most other platforms, which focus on B2C advertising.

As a result, service and B2B product firms do better on LinkedIn than on other platforms. There are mainly four kinds of LinkedIn promotional content:

• Text adverts, which are only accessible to desktop users, are small advertisements that appear above the user's newsfeed at the top of the screen.
• Lead generation forms: You may collect quality leads at scale by using pre-filled forms in your LinkedIn adverts.
• Sponsored Messaging: This is LinkedIn's version of email marketing, however instead of sending a message to the user's inbox, it sends a message to the user's inbox.
• Sponsored content: These advertisements are featured in LinkedIn's newsfeed in the form of photographs, videos, or carousels in order to reach a bigger audience.

Conclusion

We hope this guide helps you take your social media game to the next level. Feel free to point out in the comment section if you think we missed something.

Yes, this guide can be helpful, but it's always better to hire a professional digital marketing company to help you with the best solutions for your advertising needs.

To hire expert social media professionals, you can reach out to Metizsoft Solutions. Our team of social media experts is always there to help you.