Closing Deals and Dodging Legos: My Life as a Working Mom in SaaS
Let me paint a picture: I’m on a call with a dental practice manager, walking them through how our SaaS platform can revolutionize their procurement process. It’s a smooth conversation until a tiny voice from somewhere near my knees shouts, “Mommy, I want chocolate milk!”
That’s right. Not only am I selling cutting-edge SaaS solutions for dental practices, I’m also managing small, overly-sugared humans who have zero respect for my sales quota or personal space.
Life as a working mom in Dental SaaS is less about work-life balance and more about work-life chaos management. So, if you’ve ever wondered how I survive both boardrooms and toddler tantrums, here’s a peek behind the scenes.
1. Conference Calls with a Side of Chaos
There’s nothing quite like trying to explain the ROI of e-procurement to a dental office while also fielding questions about why dinosaurs aren’t alive anymore. It’s like living in two parallel universes, and spoiler alert—neither universe understands personal boundaries.
Pro tip: The mute button is a working parent’s best friend. And fun fact: dentists are people too, many of whom also deal with screaming kids at home. So when my kid pops into a Zoom call wearing a cape and no pants? It’s just another opportunity to bond with a client over the joys of parenting.
2. Closing Deals Like I Close Juice Boxes
The world of SaaS sales moves fast. Deadlines, meetings, targets—everything is a priority. Throw a toddler into the mix, and suddenly “high pressure” takes on a whole new meaning.
Closing a big deal with a dental practice? That’s a win. But getting my kid to eat something that isn’t shaped like a dinosaur? Now that’s the ultimate sales pitch. It's a fine line between convincing a practice that automation will change their life and convincing a 3-year-old that broccoli won't kill them.
3. Automate All the Things! (Seriously, All of Them)
If there’s one thing SaaS has taught me, it’s the power of automation. Practices save time, reduce costs, and streamline operations. At home, I try to automate everything too—except, unfortunately, there’s no software for making your child put on shoes the first time you ask.
At work, I’m selling platforms that make dentists' lives easier. At home, I wish someone would create a “get kids to bed on time” app. But hey, at least I’ve got my smart speaker reading bedtime stories while I finish that last sales report. If that's not multitasking magic, I don't know what is.
4. It Takes a Team (Both at Work and Home)
In SaaS, no deal gets closed alone. It’s all about teamwork and collaboration, whether that’s your sales team backing you up or your support team handling a tricky integration. At home, my “team” includes anyone willing to step in and give me five minutes of peace—usually in exchange for snacks or promises of a Netflix binge.
Without this support, I'd probably have lost my mind and my pipeline. So whether it’s a co-worker helping with that tough client or a partner wrangling the kids so I can make a big pitch, teamwork makes everything possible.
5. Redefining Success: Spoiler—It’s Surviving
Before kids, success meant hitting my quota and closing major deals. Now? Success means closing that deal and managing to get the kids to bed without a meltdown. That’s right, I’ve set the bar just high enough to avoid a mental breakdown.
In Dental SaaS, I’m still focused on helping practices save money and optimize their workflows. But I’ve also learned to celebrate small wins—like actually drinking a hot cup of coffee, or getting through a client call without a child interrupting to ask why the sky is blue.
Final Thoughts: Moms in SaaS, We’re Basically Superheroes (But With Less Sleep) Working in SaaS sales is a fast-paced, high-stakes game. Add parenting into the mix, and it’s like trying to close a deal while also surviving a theme park with no map. But we moms have mastered the art of the hustle—whether it's selling software or finding a lost shoe in under five seconds.
So here’s to the moms in SaaS sales, especially in the dental industry. We’re out here crushing sales targets, navigating procurement processes, and making sure our kids don’t color on the walls. If we can do all that, we can do anything.
And if things get really chaotic? Remember: there’s always automation, wine, and maybe bribing the kids with screen time.
#DentalSaaS #SaaSMomLife #WomenInSales #WorkingMom #ParentingAndSelling #WorkLifeBalance
Manager of Programs and Special Accounts
2moI love this so much!! Thank you for sharing 😍
Publisher | Expat & Travel Writer
2moAlthough I'm not a working mom, I am someone who's juggled SaaS projects and clients, so I can totally relate to the idea of managing chaos rather than achieving some mythical balance. I love how you describe how “closing deals” in SaaS feels like getting a toddler to eat something green! LOL! There’s a real art to keeping everything (and everyone) on track, whether you’re pushing software updates or negotiating snack-time. What’s your go-to chaos-management hack when things get extra unpredictable? Thanks for sharing
U.S. Strategic Healthcare Accounts | Commerical Leader | Dental Sales Strategy
2moFantastic insight Alison Farber!
Senior B2B Performance Marketer | Digital & Demand Gen Expert | Campaign Connoisseur
2moHappy to see you're still doing an amazing job at it all 🧡 😅