ChatGPT, Jasper.ai, or Writer.com: Which is the Best AI Tool for Your Brand?

In January, Microsoft announced its investment of $10 Billion into ChatGPT developers OpenAI.

Then, ChatGPT “earned its MBA” from the University of Pennsylvania’s Wharton School.

(It passed the final exam in Wharton’s Master of Business Administration program.)

Today, everyone from Optimum7 to Noam Chomsky is evaluating the potential of OpenAI’s flagship software.

But there is an abundance of artificial intelligence tools available online. These can generate everything from text to imagery and even audio.

For search engine optimization (SEO) and content marketing experts, three are particularly valuable: Jasper.ai, Writer.com, and the aforementioned ChatGPT.

In this article, we’ll reveal:

• What SEO and content marketing experts think about these artificial intelligence tools.
• What these artificial intelligence tools think about these AI tools.
• The one proven solution to maximizing the effectiveness of your AI marketing software. 

What is the Best AI Tool for SEO and Content Marketing?

The best way to learn about anything is through practice and experimentation. Therefore, in this Optimum7 Letter, let’s go straight to the source.

We’re going to let each tool answer the questions for itself. Our SEO specialists and content marketers provide an expert opinion on these tools, below.

ChatGPT by OpenAI

As an AI language model, I'm not designed to make subjective judgments or promote specific brands. 

However, I can provide you with a brief overview of each of these tools to help you make an informed decision based on your specific needs and preferences.

1. ChatGPT: As a conversational AI, ChatGPT can be useful for generating content ideas, improving your writing skills, and providing quick answers to frequently asked questions.

ChatGPT can also help you optimize your content for search engines by suggesting relevant keywords and providing insights into how users may search for your content.

2. Jasper.ai: Jasper.ai is an AI-powered writing assistant that can help you write better content faster. 

It uses machine learning to analyze your writing and provides real-time suggestions to improve your grammar, style, and tone. 

Jasper.ai can also help you optimize your content for SEO by suggesting relevant keywords and analyzing your content's readability.

3. Writer.com: Writer.com is an AI-powered writing platform that uses natural language processing and machine learning to help you create high-quality content. 

It can help you optimize your content for SEO by providing keyword suggestions, analyzing your content's readability, and identifying potential areas for improvement.

Ultimately, the best AI tool for content marketers and SEO experts will depend on your specific needs and preferences.

You may want to consider trying out a few different tools to see which one works best for you.

Jasper.ai

Jasper.ai is a powerful AI-driven platform designed to help businesses generate SEO content that’s optimized for higher search engine rankings. It uses natural language processing (NLP) and machine learning algorithms to identify relevant topics, create keyword-rich titles and descriptions, and suggest other optimization options. 

Jasper.ai also provides analytics data so you can track the performance of your content over time. The ideal application for Jasper.ai is for businesses looking to quickly generate SEO-optimized content in large volumes. 

Its advantages include its ease of use, high accuracy rate in identifying relevant topics, and ability to optimize content for better search engine rankings. However, it does not offer text editing features or any additional customization options beyond basic keyword optimization.

Writer.com

To answer this question, one must first understand the types of AI tools available and their capabilities. There are three main types of AI tools: chatbots, natural language processing (NLP) tools, and predictive analytics tools. 

Each type of AI tool has its own strengths and weaknesses, and each is better suited for different tasks. Chatbots are best used for tasks that require a high degree of interaction with the user, such as customer service or support. 

NLP tools are best used for tasks that require a deep understanding of language, such as content creation or market research. Predictive analytics tools are best used for tasks that require an understanding of past data, such as sales forecasting or trend analysis.

What are the Benefits of Using Your AI Tool Over Others?

To be clear, the prompts we used were worded differently. For example, in ChatGPT, we wrote "Are there any advantages to using ChatGPT over Writer.com or Jasper.ai?"

We used similar phrasing when prompting Jasper.ai and Writer.com as well.

ChatGPT

Yes, there are several advantages to using ChatGPT over Writer.com or Jasper.ai, depending on your specific needs and use cases.

Here are some advantages of using ChatGPT:

1. Flexibility: ChatGPT is a conversational AI language model that can be used in a wide range of contexts. 

You can use it to generate ideas, write content, or even have a conversation with it. This flexibility can be beneficial if you need an AI tool that can adapt to your specific use case.

2. Free: ChatGPT is free to use, and you can access it through various platforms such as GPT-3 Playground, Hugging Face, or through third-party apps and services that integrate with the GPT-3 API. 

This makes it an attractive option for individuals or small businesses that are looking for a low-cost AI tool.

3. Large-scale training data: ChatGPT has been trained on a vast amount of data, making it one of the most advanced AI language models available. 

This means that it can generate high-quality content and provide more accurate suggestions than some other AI writing tools.

4. Integration: ChatGPT can be integrated with other tools and platforms, allowing you to create customized workflows and use it in conjunction with other AI tools.

Of course, these advantages come with some potential drawbacks, such as the need for technical expertise to integrate ChatGPT into your workflows and the potential for low accuracy if you don't use it correctly. 

So, it's essential to consider your specific needs and use case when choosing an AI tool.

Jasper.ai

The benefits of using Jasper.ai over ChatGPT and Writer.com include its ease of use, high accuracy rate in identifying relevant topics, and ability to optimize content for better search engine rankings. 

Additionally, it provides analytics data so you can track the performance of your content over time. It also offers keyword optimization options that are not available with either ChatGPT or Writer.com.

Writer.com

Writer.com is a more user-friendly AI tool than ChatGPT and Jasper.ai. It has a simpler interface that is easier to navigate, and it offers a greater range of features. 

Additionally, Writer.com's artificial intelligence is more accurate than that of its competitors, making it better equipped to handle complex tasks. Writer.com's user-friendly interface makes it the better choice for SEO and content marketing purposes. 

Its simplicity means that users are less likely to make mistakes when using the tool, and its greater range of features means that users can do more with the tool. Additionally, Writer.com's artificial intelligence is more accurate than that of its competitors, making it better equipped to handle complex tasks such as content creation and market research.

What are the Disadvantages of Using Your AI Tool Over Others?

Again, the prompts we used were worded differently from the heading. For example, in Writer.com, we wrote “What are the disadvantages of using Writer.com over ChatGPT and Jasper.ai?”

We used similar phrasing when prompting ChatGPT and Jasper.ai as well.

ChatGPT

While ChatGPT is a powerful AI tool, it may not be the best fit for everyone. Here are some potential disadvantages of using ChatGPT over Jasper.ai and Writer.com:

1. Complexity: ChatGPT can be complex to use and requires some technical knowledge and expertise. While there are various third-party applications and services that integrate with ChatGPT, it may still require some technical skills to get started.

2. Lack of customization: ChatGPT is a general-purpose language model that can generate a wide range of content, but it may not be able to tailor its output to your specific needs. This may make it less useful if you require a high degree of customization in your content.

3. Limited control: ChatGPT generates content based on its training data and may not always produce output that is accurate or relevant to your specific needs. This may require additional editing and quality assurance steps to ensure that the content is up to your standards.

4. No built-in optimization: Unlike Writer.com and Jasper.ai, ChatGPT does not have built-in optimization tools for SEO or content marketing. 

This means that you may need to use additional tools or services to optimize your content for search engines and other marketing channels.

Again, the suitability of ChatGPT, Jasper.ai, or Writer.com will depend on your specific needs and preferences. It's essential to consider the advantages and disadvantages of each tool before making a decision.

Jasper.ai

The main disadvantage of using Jasper.ai compared to ChatGPT and Writer.com is the lack of editing features. While Jasper.ai can generate SEO-optimized content quickly, it doesn’t provide users with any text editing capabilities or additional customization options beyond basic keyword optimization. 

This means that if you need more control over the final output, you’ll have to manually edit the content yourself or use a different tool. Another disadvantage is that while Jasper.ai can help identify relevant topics, it still requires some human input in order to determine what words should be used to create an effective SEO-optimized title and description for each piece of content. 

Additionally, Jasper.ai does not offer additional features such as sentiment analysis, which can be beneficial for analyzing customer reviews or comments on social media posts. 

Writer.com

The first disadvantage of using Writer.com over ChatGPT and Jasper.ai is that Writer.com only allows you to create content in English. This can be a problem if you want to target a global audience or if you need to create content in multiple languages.

The second disadvantage of using Writer.com is that it is not as widely used or well-known as ChatGPT or Jasper.ai. This means that there is less support available if you run into problems, and it can be harder to find someone who knows how to use the tool if you need help.

The third disadvantage of using Writer.com is that it does not have as many features and options as ChatGPT or Jasper.ai. This can be a problem if you need a particular feature for your project, or if you want more flexibility in how you use the tool.

The fourth disadvantage of using Writer.com is that it is not as flexible as ChatGPT or Jasper.ai. This means that it can be harder to customize the tool to fit your specific needs, and that it may not be able to handle all of the tasks you need it to do.

The fifth disadvantage of using Writer.com is that it is not as customizable as ChatGPT or Jasper.ai. This means that you may not be able to change certain aspects of the tool to match your preferences, which can make it difficult to use for some people[.]

What is the Ideal Application for Your AI Tool?

With this question, some tools were more confused than others. More on that below.

ChatGPT

ChatGPT is a powerful and versatile AI language model that can be used in a wide range of applications. Here are some ideal applications for ChatGPT:

1. Content generation: ChatGPT can be used to generate high-quality content, including blog posts, social media updates, email newsletters, and product descriptions. It can also help generate content ideas and provide inspiration for writers.

2. Customer service: ChatGPT can be used to create virtual customer service agents or chatbots that can interact with customers and answer frequently asked questions. 

This can help businesses improve their customer service and reduce the workload of their human support teams.

3. Education: ChatGPT can be used in education to help students improve their writing skills, generate ideas for essays, and provide feedback on their work.

4. Research: ChatGPT can be used to analyze large amounts of text data and extract insights and trends. This can be useful for researchers and analysts working in fields such as market research, social sciences, and natural language processing.

5. Personal productivity: ChatGPT can be used to help individuals improve their productivity by providing reminders, scheduling appointments, and generating to-do lists.

In summary, ChatGPT is a versatile AI tool that can be used in various applications to improve productivity, generate content, and provide customer service. Its flexibility makes it a popular choice for individuals and businesses looking for an AI tool that can adapt to their specific needs.

Jasper.ai

The ideal application for Jasper.ai is generating large volumes of SEO-optimized content quickly and efficiently. With its natural language processing (NLP) and machine learning algorithms, Jasper.ai can accurately identify relevant topics, create keyword-rich titles and descriptions, and suggest other optimization options.

It is also capable of providing valuable analytics data to help marketers better understand the performance of their content over time. Additionally, its user-friendly interface makes it easy for anyone to use, so businesses with limited technical expertise can still benefit from its features.

Writer.com

First Attempt

[Note how the tool answers other questions, rather than focusing on the current question. Writer.com, in particular, shouldn't do this; the user interface provides much finer control over each section than the other tools.]

Second Attempt

The Writer.com tool is best suited for content marketing tasks that require a large amount of content to be produced on a regular basis. The tool can help content marketers save time by automating the content creation process.

Additionally, the tool can help SEO experts improve their website's ranking in search engine results pages (SERPs) and businesses create more engaging and informative content.

The Best AI Tool for SEO & Content Marketing: Conclusion

To find the best artificial intelligence software, communicate with your marketing team to identify the most important features for them. ChatGPT boasts a simple user interface, and the conversational structure seems to minimize redundancy.

However, you’ll notice that it provided a list in each of its answers. Not the worse offense, but you still wouldn’t be able to copy and paste the text into your content without editing the formatting.

Jasper.ai and Writer.com both offer a suite of features, but each tool is guilty of the common pain points that marketers encounter with AI tools. Namely, they repeat themselves, and Jasper.ai, in particular, is guilty of “hallucinating” facts often. 

So then, what’s the best tool for maximizing the effectiveness of your AI software?

The best tool in your toolbox is still a human expert. Without an AI prompt-crafting expert, you’ll spend significant time reviewing redundant information, fact-checking “hallucinations,” and translating a conversation into consumable content.

Furthermore, your editors must be attentive, as well. You’ll notice that none of the tools that we tested were shy about forming run-on sentences that were several lines in length.

Perhaps you’ll be able to input a list of keywords for ready-to-publish content one day, but that day isn’t today.

These tools should reduce costs and workload when compared to outsourcing your content to freelancers, but this is unlikely if your AI writers are inexperienced.

Learn More About the Best AI Tools on the Optimum7 Blog

Each type of AI tool has its own strengths and weaknesses, and each is better suited for different tasks. 

Collaborating with experienced AI marketers is the one proven way to maximize the effectiveness of your artificial intelligence solutions.

Discover 6 easy ways to use ChatGPT like a search engine optimization expert, here. 

And subscribe to The Optimum7 Letter for more insider insights into the dynamic world of e-commerce development and marketing.

Scott Cercy is a Content Strategist at Optimum7. He writes compelling copy that enables e-commerce brands to form deeper relationships with their target audience. Connect with Scott on LinkedIn and Twitter.