Certainty.

Certainty.

Uncertainty. 

Right now, it seems like I read that one word about 200 times a day. And I get it. Our new reality takes some getting used to.

I’ve struggled with the transition over the past several weeks. Perhaps you have too. However, today as I took a walk outside for some exercise, I had an epiphany. 

I realized there are more aspects of this situation I am certain of than uncertain of. For instance, I’m certain that as I see the flowers and trees budding, spring is here.

Reading the daily biopharma industry news I’m certain that we will have a successful vaccine. And while we may have to live with this new virus for a while, I’m certain we will mitigate it. 

I’m certainly grateful for everything that I do have in my life and I’m certain that as a nation and a planet we will get through this… and emerge stronger, more aware of each other’s needs. 

And as we become more aware of one another’s needs, I feel certain that we can put the lessons we’ve learned to good use.

I’m also certain that as Americans, we know how to pivot instead of panic. Everywhere I see industry sectors adapting and people stepping up to meet the challenges we face. 

Distilleries are making hand sanitizer; factories are retooling to make ventilators, masks, face shields and hospital gowns; farmers are changing their crops; restaurants and caterers are delivering food to the elderly and needy; people who have lost their jobs are pitching in wherever they are needed.

As a student of history, I can’t think of an event since World War 2 that has affected the world and every person in it in this way. 

We certainly came out of that conflict stronger and more resilient. I’m certain we will get through this challenging time in the same way. 

Certain. 

Matt Culloty

Growing Brands with Outsourced Integrated Marketing | VP, Growth & Partnerships at Duckpin + 7ten Digital Marketing

4y

Great article, John! Well said.

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Bill Poulsen

Executive Director IoT Development & Engineering

4y

I'm an optimist, but realistic. Yes, there will be pain but from that pain we will emerge stronger, healthier and perhaps closer as a people. Of that I am sure. Sometimes you need that kick in the teeth to realize what is important and find our connections and not our differences. And from this will also come a new wave of cooperative innovation. Let's use this time well.

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