Businessman Dariush reveals his “gladiator” rules of life_Arabian Business

By Staff Writer

Fri 28 Apr 2023

From humble beginnings in Iran, losing his father at the age of 4, and then losing other family members at a young age, immigrating to England, being brought up in a household of mental abuse with zero education, Dariush made his millions.

Dariush is a force to be reckoned with in the sales and marketing industry in the Middle East. He is not your typical businessman, as he does not believe in handing out business cards and leaving his success to chance.

“I don’t carry a business card and never will. I don’t like handing my business card and leaving it to chance if they are going to call me or not. Gladiators take charge they dictate how and when business happens. In my life, I have never had the privilege of time.”

For Dariush, time is the most valuable commodity, and he does not take it for granted. He has worked with entrepreneurs, governments, shipping companies, doctors clinics, and more.

“You see, every business thinks that their problems are solely theirs. When you look at business, it comes to some simple steps. Get them to like and trust you. Offer value at speed and deliver on all your promises. Exceed expectations and get paid.”

Simplicity is key for Dariush

Dariush believes that most businesses complicate things unnecessarily. As someone with dyslexia, he understands that simplicity is key, and his clients appreciate it.

With the internet, the way we buy has changed completely, but the way we sell has not. Through his Gladiator Mastery programs, Dariush is having a massive impact on sales in the shortest possible time.

Dariush' life story resonates with many of us. From humble beginnings in Iran, losing his father at the age of 4, and then losing other family members at a young age, immigrating to England, being brought up in a household of mental abuse with zero education, Dariush made his millions.

Due to some horrific unforeseen circumstances and several health setbacks, he lost it all and came to Dubai with $700 in his pocket.

“I had to rebuild my life and do it quickly, with three kids who couldn’t go to school because I couldn’t afford school fees. Living in a maid’s room and for 6 months, living on a diet of 2 coffees and a sugar doughnut a day, I had no other option.”

But Dariush persevered and rebuilt his life, driving his Ferrari and other sports cars, travelling around the world, with a permanent smile on his face.

“Life has a way of humbling you, and setbacks make you appreciate every second we have been given in this Arena we call life.”

Seven years ago, Dariush decided to coach individuals and companies, sharing his tricks and skills which he picked up along the way to accelerate his financial success. “Life doesn’t have to be hard. If we learn and implement, we will.”

Dariush believes that we need to get tougher, focused, be clearer with our values, and be more resilient. He calls his programs Gladiator Mastery and trains modern-day gladiators. “This is the legacy I am going to leave behind, to help as many people as I can achieve abundance and set the highest standards for my children and their children to follow.”

Dariush is now a sought-after public speaker and consults with companies all over the world. His social media following is on the brink of passing one million, and he is now in a position to pick and choose who he works with.

“You have to be very clear with your values, boundaries, and self-worth. Today, what you are earning is how much YOU think you are worth in the marketplace.”