Building an Employer Brand that Attracts and Retains Top Talent?
Jody Ordioni
Storyteller & Strategist: Talent and Employer Brand Consultant, Internal Communications, Engagement, Recruitment Marketing
Times have changed drastically, and the traditional way of rolling out boring job descriptions and eagerly awaiting the dream employee/candidate to show up knocking at the office door is gone forever. (And not just because the office door may now be gone as well.)
It’s almost 2022, it’s a talent marketplace and it’s time to get creative. And by that I mean creating a positive employer brand is more important than ever before. I know, you did that already. But bad news. If your employer brand was created or refreshed any time before 2021, it’s already outdated.
And even if you just rolled it out, take another look. Employer branding is a continuous effort, that requires authenticity, creativity and doesn’t end with a successful hire. Retaining talent is just (if not more) important.
The following are some ways that could help you level up your employer branding game.
1. Strategy
Starting from scratch? Read my book “The Talent Brand” for a step-by-step, best-in-class playbook on crafting a perfect employer branding strategy that’s just as effective for start-ups as it is for multi-national Fortune 1000 organizations.
In case you have been a part of the game for some time, be mindful of how your target audience currently sees you and your culture, and the kinds of associations they have with your competitors as well. Understanding where your strengths and weaknesses lie are important in building out differentiation and a persuasive narrative.
TWO THINGS TO KNOW ABOUT ME.
I'm the author of “The Talent Brand.” In my role as Chief Brand Officer of Brandemix, I leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies, and business goals. Reach out if you want to know more!