Bringing True Personalization To Marketing

1. My Interesting Conversations

2. 5 Things To Share

3. Newsletter Name Competition - Winner

4. Insights Video - How Executives Can Really Bring AI Into Their Businesses

5. Personalize Academy - Coming Soon

1. My Interesting Conversations

My most interesting encounter this week was sparked by a discussion I had with Tuck Rickards, Managing Director at RussellReynolds, a top executive search firm. 

He basically said that managers now need to plan their organizations from the perspective of everyone on their team having "a robot" by their side. Besides that being interesting in and of itself, and I do believe it, let's take the implications of that further. 

If everyone has a robot, then that assistant can take most of the drudgery work off someone's hands.  With more time available, that worker can either do their job with more strategic thought and creativity, and/or can take on much more responsibility.

I think that will lead to people expanding the range of their domains.  

In Marketing, we have unfortunately seen the hyper-specialization of roles - even within Creative and Media/Channel teams - which makes it harder to get things done quickly and limits people's career progression possibilities.

As I have often talked about, marketing in the age of AI requires relentless testing and learning to build up more knowledge of customers and feed the intelligence of one's AI engine.

But doing so requires having small teams, working as a tight pod, to keep a non-stop rhythm of activity going out into the marketplace.  The people in those pods need to be multi-skilled. 

Too many specialists requires too many people, too many hand-offs, less accountability, and frankly, less spirit as a team.

So if everyone has a robot on their side, that sets the stage for people to broaden their capabilities, work more effectively in pod teams, and grow their careers, along with their business performance. 

I don't get the sense that enough marketing leaders, much less HR teams, have started embracing and moving towards that model, but I have no doubt that leaders will be tuning their operating and organizational design approaches in this direction.

Start to think about your own organization:

• Are people just too specialized? 

• What causes that? 

• Can an AI assistant that takes the nitty gritty special execution off the shoulders of your team liberate them to take on, and learn, more? 

• What would that do to your ability to move faster, create agile pods, and drive much more experimentation?

I would love to hear more from leaders who are already moving in this direction.

2. 5 Things To Share (actually 6!)

1. I sat down with Mark Zionts, CEO of SundaySky to discuss the evolution of personalization. Mark shares a demonstration of his companies intuitive platform, where he showcases the simplicity of creating personalized videos using AI-driven prompts and explains SundaySky’s robust analytics and testing capabilities.

In our enlightening conversation we unravel the possibilities of personalized video in the digital age.

You can view the entire interview here:

2. I recently spoke with George Khachatryan, CEO and Co-founder of OfferFit about how his company enables marketers to test multiple variables and personalize campaigns based on different customer characteristics while also streamlining operations that allow marketers to focus on creativity and data interpretation.

You can watch my interview with George here:

3. I'll be bringing together observations from the realities of what people are learning as they use #AI and other tools to drive personalization, a topic that has preoccupied me for over 30 years. Personalization is the key to unlocking the GROWTH potential of AI. I am excited to engage more directly on this and to hear your feedback as we get going.

4. As customer expectations continue to shift and escalate, businesses are turning to AI-driven technologies—particularly advanced sentiment analysis solutions—for the detailed insights they need to respond. https://bit.ly/4bFlsCP

5. A great read highlighting how healthcare providers are turning to technology to streamline workflows and boost efficiency: https://bit.ly/3UJsfEE

6. An AI strategy that is aligned with and driven by the organization’s purpose will have a better chance of delivering the desired outcomes of efficiency and effectiveness. Harvard Business Review explores how leaders guide the cultural shift that’s needed to successfully adopt AI into their organization’s workflows, from Jeremie K Brecheisen: https://bit.ly/44DHRy5 

3. Newsletter Name Competition - Winner

I decided on the name for my newsletter after a suggestion by my wife.

We had been looking through all the terrific suggestions, when I realized that the focus should be specific and tie into to my upcoming book. 

So, my new newsletter will be named "Personalize!  Prompts from the Frontlines."

4. Insights Video: How Executives Can Really Bring AI Into Their Businesses

5. Join The Personalize Academy For Free!

Come join ‘The Personalize Academy’ here:

Join The Personalize Academy

Unlock a world of personalization for free! Here's what you’ll get:

• Daily Content Posts on Personalization: Dive into daily insights and stay ahead of the curve with the latest trends and developments in personalization.

• Weekly Quizzes and Polls: Test your knowledge and engage with interactive quizzes and polls, gaining real-time feedback and insights into tech adoption and application.

• Community Access: Connect with a dynamic community forum where you can share ideas, ask questions, and collaborate with peers passionate about personalized marketing.

• Monthly Newsletters: Get exclusive updates packed with actionable tips, emerging trends, and essential news to keep you at the forefront of personalized marketing.

• Monthly Live Webinars and Q&A Sessions: Join free live webinars and Q&A sessions with industry experts to enhance your knowledge and get answers to your burning questions.

Join for free today and elevate your expertise in personalized marketing!

Join The Personalize Academy

So that's my opening salvo.

Stay tuned for a regular, biweekly pulse of observations, reactions to your feedback, and new offerings.

I look forward to how we can learn together!

Thanks, Dave

Contact Me:

I work with a range of companies, from large $5+bn enterprises who are trying to grasp the opportunities that AI offers, to marketing businesses who are bringing exciting innovative solutions to market.

You can reach me here:

LinkedIn: https://www.linkedin.com/in/daveedelman

Website: https://www.edelmanadvisoryservices.com/