Bring the full taste of orange juice to every breakfast table (and beyond).

The cost-of-living crises is not over yet. However, the situation has slowed down; prices are rising less quickly than before and starting to stabilize.

However, rising orange prices are increasing the cost of orange juice as a beverage ingredient. Since 50% of beverages are at least partially based on citrus fruits like oranges, this rise in cost presents a challenge for both customers and beverage manufacturers and can turn a breakfast essential into a luxury item.

The orange market is facing additional challenges beyond economic and political factors. Diseases and adverse weather conditions are impacting the orange harvests, driving prices even higher.

Diseases and bad harvests squeeze on orange juice availabilities.

Citrus has come under pressure. Diseases like citrus greening are affecting crops in Brazil and the U.S. state of Florida, two of the largest producers of orange juice concentrate.

Additionally, climate factors like droughts and hurricanes, along with competing crops but also housing developments, are adding pressure to the market, and have caused orange juice prices to skyrocket.

However, citrus remains the most-loved flavor in non-alcoholic beverages. The refreshing and authentic taste makes orange juice indispensable from consumers’ lives and breakfast tables. Many consumers also associate these fruits with nutrition and health benefits, making oranges a timeless and unique taste worldwide. This association drives demand for affordable orange juice options and a secure supply.

“Our citrus taste solutions offer improved reliability in terms of quality, and availability. We are dedicating ourselves to supporting our customers navigate the challenges of price and supply fluctuations in the citrus market while providing sustainable and high-quality solutions.”

-          Richard Hartfall, Citrus Platform Director

Low Juice, Full Taste – Symrise’s Juicy Orange Solutions

Being aware of the ebb and flow of market prices and the dependence on harvests and climate, when it comes to natural products, Symrise experts have been exploring sustainable solutions to secure supply chains and stabilize prices while ensuring great tasting orange beverages. On one hand, Symrise provides a wide range of natural citrus extracts as well as authentic citrus oil countertypes. This helps to cushion against highly volatile prices and supports manufacturers staying ahead in the beverage market.

With a special focus on the current orange juice challenge, Symrise has developed a unique compound technology to deliver the full orange taste experience while using low juice.

“Our expertise enables us to reduce the juice content in a recipe from 12% to 2% while maintaining comparable sensory attributes as the original product!”

 - Marion Beillard, Senior Category Manager Non-Alcoholic Beverages EAME

Following a holistic approach - from analyzing and understanding flavor-giving ingredients, to using proprietary Symrise technologies that ensure a similar visual appearance and texture, and finally offering a broad portfolio of natural citrus flavors, citrus solutions featuring citrus oil countertypes and flavor boosters - Symrise provides high quality beverage product solutions.

Ensure great tasting and affordable, orange-based beverages for your consumers!

In Summary: Symrise’s inspiring citrus™ taste platform in combination with proprietary symlife™ taste balancing technology and in-depth expertise makes you master the challenge.

Partnering with Symrise and ensuring full taste orange juice on your consumer’s breakfast table by managing flavor profile, texture, mouthfeel, and price.

Follow Symrise Food & Beverage EAME LinkedIn to stay up to date. Read our articles about inspiring citrus™ solutions in beverages to learn more about our capabilities or get in touch to explore more about our juicy orange approach.