Bram's Buzz - Edition 6, 2024

A new year, a new edition of Bram's Buzz. ✨ The newsletter that keeps you updated on new features, insights and more about Meta Ads and all things digital marketing.

Before diving into the content, I would like to thank you for subscribing to this newsletter. From now on, you'll never miss any of the good stuff. 🤓

This newsletter covers updates from Week 1-4, 2024

Meta Ads updates // Free guide on Consent Mode V2

Most important Meta Ads updates

A lot of updates to share! Here are the most important ones.

Generative AI for Meta Ads creatives

A NEW Generative AI feature 🪄 for Meta Ads appears. It's called 'Expand image'. When available for your ad account, you can find it as one of the Advantage+ creative enhancements at the ad level.

Here's how it works: When you upload an image for your ad, Meta will provide a new option to allow image expansion. When you turn this on, Meta may automatically expand your image using AI to fit more placements.

Join the discussion:

Update on Detailed Targeting options

Meta started removing/consolidating more Detailed Targeting options, mostly related to sensitive topics 🚫 Here's what this means for advertisers:

It means that some specific Detailed Targeting options that are currently available at the Ad Set level will no longer be available. In some cases they are being removed and in other cases they will be consolidated with other similar detailed targeting options.

Read more details:

75% daily budget flexibility update

When available for your ad account, this update allows Meta to spend up to 75% ⬆️ over your daily budget. That's right, when Meta finds days with 'better opportunities', it may spend more budget.

On a weekly basis, it won't spend more than 7 times your daily budget though. This budget update might sound scary, but actually it's a great update.

Read more details:

Review all January updates:

More buzz 📣

2.559 Facebook Marketers voted on the poll 'How many ads per ad set' are you running in Meta Ads Manager? This is the final result.

Turns out most advertisers run between 2 and 4 ads per ad set. Feedback on the number was mostly budget related, where advertisers run a larger amount of ads when using larger budgets.

Join the discussion:

Free guide on implementing Google Consent Mode V2

If you're working with Google Ads an Analytics, you should implement Google Consent Mode V2 by March 2024. If you don't, you will be losing data and functionalities related to audience building, remarketing features, conversion modeling and more. Your Google Ads performance will benefit from implementing this version. [GET THIS GUIDE HERE]

Join the discussion:

That's all folks! 💙

Thanks for reading the 6th edition of Bram's Buzz.

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All the best,

Bram