Boost Your Income by Selling on WhatsApp
In today’s digital age, Marketing has become dynamic i.e.360 °. You can do it via WhatsApp platform. WhatsApp has a ‘global reach’. The WhatsApp platform ranges from marketing and promotion to actual sales, followed by a WhatsApp payment facility. These are all parts of WhatsApp Commerce. You can sell your product/service on WhatsApp Shop today. WhatsApp sales are a current trend.
With over 100 countries using WhatsApp and more than 2 billion users, selling on WhatsApp Shop is the most lucrative and smart WhatsApp marketing strategy for businesses across the world. Selling through WhatsApp is always beneficiary!
In this blog article, we will offer a comprehensive guide on how to sell on WhatsApp.
Table of Content:
What is A WhatsApp Shop?
WhatsApp has come up with a WhatsApp Shop facility to encourage businesses to sell on the messaging platform. This simply allows the business to create a WhatsApp Catalogue with product/service details, including prices, an add-to-cart functionality, and a way to accept payments for the orders booked via active integrations using a WhatsApp Business API solution.
What is the necessity to build the WhatsApp Shop?
The need to use WhatsApp shop has reasons. It comes with genuine benefits. Some below interesting facts highlight the importance of using WhatsApp shop for online selling for businesses. Let us throw some flashlights on them here:
An average person consumes around 18.6 hours per month on WhatsApp.
A total of 50 million businesses uses WhatsApp Business app.
WhatsApp Business app has an open rate of 99%.
Businesses receive replies to more than 40% of the messages from the customers who received those messages (maybe of promotions, offers, discounts, alerts, etc.)
Every day nearly about 100 billion messages are shared on WhatsApp.
The Key Benefits of Setting Up A WhatsApp Shop
WhatsApp selling has below key benefits
1. Enhance customer lifecycle conversion rate
Utilizing WhatsApp to communicate with your customers enhances the sales cycle by permitting you to use a single platform for acquiring, engaging, and converting leads.
WhatsApp allows increased personalization, making customer interactions effective, fast, and highly accessible. In short, the entire sales cycle from lead generation to a sale becomes easy and smooth.
Besides the crucial product information, customers can receive timely alerts on purchases, delivery ETAs, and order status alerts on WhatsApp.
Additionally, by improving the quality of customer interactions by carrying out sales on WhatsApp Shop, online businesses can significantly reduce negative feedback that could otherwise hinder the brand’s reputation and damage its online credibility.
2. Reduce cart abandonment rate
Shopping cart abandonment can be a major issue almost all online retail businesses face. This can be due to other distractions or indecisions on the customers’ part or due to competitors with more attractive offers taking off the customers.
Based on statistics, the average cart abandonment rate is around 70%, making it one of the most critical hurdles for any business.
WhatsApp Shop is an excellent opportunity for businesses to remove high cart abandonment rates. With an interesting offer message or setting up a cart abandonment reminder on WhatsApp, you can contact customers and gently push them to return and make the purchase.
3. Create and leverage upselling and cross-selling opportunities
Upselling and cross-selling on WhatsApp get higher when customers have positive experiences with that business in the past and present. This way, WhatsApp Shop is the best platform for gaining trust by offering excellent purchase experiences and utilizing upselling and cross-selling strategies.
By cross-selling, you can promote and display more of your products/services to your existing customers.
Through the chat functionality of WhatsApp, you can actively engage with your customers, sharing information about offers, discounts, and personalized purchase recommendations you have available. This forms a remarkably efficient distribution channel for your business.
4. Develop and improve customer loyalty
WhatsApp makes for more personal and meaningful customer communication, supporting organic growth in your customer relationship.
Hence, WhatsApp Shops can be the ideal medium to develop and build a loyal customer base that can benefit your business in the long term. By promptly tending to your customers, you turn loyal patrons attracted to make regular purchases and transform them into voices for your brand.
5. Provide fast and reliable support
WhatsApp is an easy and reliable platform for customer support and issue resolution.
Customers can bring out queries or raise an issue through the chat window. Your team can also quickly resolve the problem as they can refer to important customer history instantly.
WhatsApp Shops can offer highly personalized and reliable issue resolution, which means more satisfaction to the customers and more lucrative sales.
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Creating Chatbot for WhatsApp to Fuel Your eCommerce Growth (Guide for 2024)
February 8, 2024 Adam Wilson
WhatsApp chatbot is one of the highly important factors in WhatsApp Commerce. Chatbots help to answer questions related to your products and services, share content with customers, and send notifications about orders, shipping or payments. Thus, ultimately it leads to driving up your sales.
A chatbot for WhatsApp is simply an automated software. It is created using Artificial Intelligence (AI) or pre-programmed rules. WhatsApp chatbot endows with a powerful way to engage with your customers.
WhatsApp Chatbot is used to reach a wide audience, automate routine tasks, and provide better customer support. By using AI and NLP engine, WhatsApp chatbot intelligently interacts with the customers.
You can easily integrate WhatsApp AI chatbots with WhatsApp Business API to efficiently engage with your customers, students, employees or any other types of users. More importantly, you don’t need human intervention while performing operations of chat bot.
Let’s dig into why WhatsApp Chatbot is essential, creating WhatsApp Chatbot, and major industries where WhatsApp Chatbot is used.
Shortcuts:✂️
Why WhatsApp Chatbot is important for businesses?
WhatsApp has more than 2.4 billion active users daily and it is extensively used communication channel globally.
WhatsApp chatbot helps you stay connected with your customers. It can significantly enhance customer interaction and streamline business operations leading to business growth.
Chatbot for WhatsApp can manage several tasks such as answer FAQs, improve sales, and book appointments. Chatbot provides helpful information and assistance to the customers even after regular business hours.
Now, let’s explore the significance of WhatsApp chatbot for businesses.
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Today, WhatsApp is the largest social media platform used for daily communication worldwide. It has billions of users and is ever growing with time. WhatsApp groups are also available everywhere, with growing numbers. WhatsApp Group comprises of many people with some common background, area of interest, common intention or objective. It comes with the facility to post once, received by all group participants. The main advantage of reaching out to a WhatsApp selling groups is you can reach a bunch of targeted audience in less time, without doing individual message to each of them. So, selling on WhatsApp is an effective task.
In this blog article, we are discussing WhatsApp group for selling products in India.
Selling WhatsApp groups can be a proper way to reach out to a targeted audience and generate more sales. However, it’s essential to follow the group’s rules and etiquette.
Table of Content
Things to Consider While Dealing with WhatsApp Selling Groups
Points to Follow for WhatsApp Selling Groups
Let us find beloLet us find below points on WhatsApp group for selling products:
Find relevant groups: Locate and join WhatsApp groups that are relevant to your target audience and industry. Search for groups where members will have an interest in your products or services. You can find groups via online directories, social media platforms, or by checking for recommendations from your existing contacts.
Observe group rules: Before posting any product promotional content, read the group rules and guidelines with care. Some groups can have specific rules regarding selling or promotional content. Be sure that your content follows group policies and guidelines for not to have any spam contents and intrusive one.
Create trust and engage: Spend some time with group members building relationships. Take part in discussions, offer valuable insights, and give help or advice within your expertise. By setting up trust and credibility within the group, you develop the chances for members to be receptive and positive to your sales messages.
Share relevant and engaging content: when you’re planning to promote your products or services, craft admirable and relevant content that adds value to the group members. Do not do overexposure of your product. Your content must educate, informative and useful with creative values. High-quality images, videos, or links to showcase your offerings are required.
Use call-to-actions (CTA’s): Include clear and engaging call-to-actions in your posts to inspire group members to act. For example, you can ask them to visit your website, to send a direct message for more information, or place an order. Give them the easy way to contact you or complete a purchase.
Quick Respond to inquiries: When group members have an interest or ask questions about your products or services, respond quickly and offer the information they need. Be supportive, friendly, and professional in your interactions. Fast and personalized responses can develop trust and increase the likelihood of having a sale.
Avoid too much posting: Respect the group’s rules and policies and avoid excessive promotion. Posting on too many occasions or spamming the group can irritate other members and can result in being removed or blocked. Find the perfect balance between sharing valuable content and promoting your products / services.
Find group admin’s permission: If you are planning to make direct sales pitches or share promotional offers in the group, it’s better to have permission from the group admin. This shows respect for the group’s guidelines and helps maintain a positive relationship with the admin and other members.
Measure results: Track the performance of your promotional activities in the group. Monitor engagement, response rates, and conversions to assess the effectiveness of your sales efforts. Use this data to improvise your strategies and optimize your approach for better results.
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How WhatsApp Broadcast Helps Brands Elevate Growth?
March 7, 2024 Adam Wilson
WhatsApp is a versatile conversation platform subjected to its ease of use and regular updates in terms of its features, security, and privacy. WhatsApp broadcast is a very important and dynamic feature of this most engaging social channel.
With this WhatsApp feature, businesses can communicate with their customers in a very innovative manner. More importantly, as other broadcast receivers can’t see your contact details, you don’t have to compromise on privacy as in WhatsApp groups.
Stay tuned with us, if you are planning to leverage WhatsApp broadcast feature into your WhatsApp marketing and growth strategy.
In this blog, we will explore major points related to WhatsApp broadcast and how it’s useful to businesses.
Shortcuts:✂️
How to Send WhatsApp Business Broadcast Without Getting Blocked [With WhatsApp Business API]
How WhatsApp broadcast is different from WhatsApp group?
It enables sending messages, images, or videos to bulk contacts at once. It has many unique attributes that distinguish it from WhatsApp groups.
In WhatsApp selling groups, discussions by users are interactive while in broadcast, messages are sent only to the predefined members. The members in the broadcast list can see your message as a private message in their chat. Any discussion that happens is visible only in the individual chat and other members of WhatsApp broadcast list can’t see it.
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As broadcast messages are sent as individualized messages, it allows personalization in mass communication. WhatsApp group feature allows you to see all the participants involved in that group. But in the case of WhatsApp broadcast, you can’t see who else received the same message.
Being a one-way communication platform, WhatsApp broadcast is an efficient tool for circulating information as an individual message. WhatsApp broadcast is undoubtedly an important feature for businesses and individuals because it connects with a large audience effectively.
WhatsApp broadcast can be a turning point in your growth strategy. Take your WhatsApp marketing game to the next level with WebMaxy Advanced sale and marketing tool.
Why should businesses use WhatsApp broadcast messaging?
WhatsApp broadcast offers an excellent delivery rate and opening rate as compared to other channels like email or SMS. Also, this platform is more comfortable for customers as they go for a personal 1-1 conversation than communicating in a group.
WhatsApp broadcast allows businesses to connect with customers across multiple channels and boost engagement. You can send product launches, special offers, delivery statuses, product updates and more by using this efficient feature.
It not only provides better customer service but also strengthens customer relationships that contribute to higher customer satisfaction. Below are the key reasons to use WhatsApp broadcast for your business:
Saves time and efforts
With broadcast messages you don’t have to type and send the same message again and again to individual chats. WhatsApp broadcast allows you to easily send the same message to several people without wearing out your wrists. Also, with a few clicks, recipients receive your message which saves valuable time that you can utilize for other marketing operations.
Reach a large audience.
This is an efficient solution for businesses as they can broadcast information to a large audience. Moreover, your marketing message reaches multiple recipients simultaneously. With such a one-to-many communication approach, you can strengthen your digital presence.
Maintains privacy
WhatsApp broadcast messages work like sending an email with recipients in the BCC. None of the recipients can see other contacts who have received the same broadcast message. So, the contact information and replies of the recipients are kept private.
Achieve higher engagement
As you are broadcasting messages on the most popular and convenient communication platform, you get higher open rates. When you broadcast messages for conveying business update, interested people start communicating with you. So, if you send message to 256 people just with a single click, there are chances that at least some of them will start communicating further.
Send messages with personalized approach
Though WhatsApp broadcast messages are sent in bulk, it maintains personalization. With these messages, each recipient feels that he/she is personally addressed. For businesses, it leads to improved engagement and better connections.
No risk of spam messages
In WhatsApp group, there is a risk of spam messages because any group member can send messages that may lead to irrelevant content or spam. However, in WhatsApp broadcast, you avoid the risk of unwanted messages, spam, or chat that is not pertinent.
Efficiently share updates or announcements
WhatsApp broadcast proves to be crucial feature for businesses as they can share timely updates or announcements related to their products, services or business. Be it the new product launch, exclusive promotions, company news, or business event, broadcast messages go a long way in delivering information on the dot to wide audience.
Enhance customer experience
As messages are sent with personalized touch, they offer superior customer experience that enhances your brand trust. By using labels for creating broadcast lists, you can send customized messages as per the customers’ preferences, interests or past purchasing behavior.
How to send WhatsApp broadcast?
Sending WhatsApp broadcasts is very simple yet effective WhatsApp marketing practice. You can go through the following steps to know how you can initiate WhatsApp broadcast on WhatsApp Business app:
1. First, open the chat window.
2. After that click on the three dots in the top-right corner.
3. Then, select ‘New broadcast’.
4. Now, select the contacts to add to the list for broadcasting a message.
5. Lastly, type the message you want to disseminate.
WhatsApp broadcast limits for WhatsApp Business App
WhatsApp Business app allows easy sharing of broadcast messages for small requirements. But when it comes to medium or large organizations, it has certain limitations that make it necessary to seek other effective solutions. Let’s explore WhatsApp broadcast limits while using WhatsApp Business app:
The recipient must have your number saved in his contact list to receive your broadcast message.
A single broadcast list can have a maximum of 256 contacts. Once you broadcast messages to this list, you need to create another list with the next 256 contacts and so on. That means, for 1000 contacts you will need 4 broadcast lists. However, managing these many lists creates nuisance for medium and large businesses.
You can’t export contacts that are saved in excel or collected from your Shopify store. You will have to add each number to WhatsApp manually as there’s no contact export functionality for WhatsApp broadcast. For large businesses, it’s a nightmare to add thousands of contacts manually.
You can’t get analytics or reports for the number of messages sent, read, opened, or replied to. So, it’s difficult to evaluate the effectiveness of the communication channel for your business.
Now you understand the ins and outs of using WhatsApp broadcast for your business. If you find that it is not sufficient for your business needs, it’s time to switch to better solution. WhatsApp has provided another feature for medium and large businesses in 2018 with the launch of WhatsApp business API.
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