BEYOND THE PODIUM: FROM SPEECHES TO MUSIC

The Music Industry generates an estimated 20 - 25 billion per year. While the Speaking Business generates an estimated 1 - 2 billion per year. Albums are the core of the music business. If the speaking business were to incorporate them, that number would likely increase in a major way.

This is the social media era where innovation drives success. Speaking bureaus are presented with a unique opportunity: to pioneer the release of albums centered around the genres of speakers they represent.

THE IMMEDIATE OPPORTUNITY FOR SPEAKING BUREAUS TO CATCH UP TO RECORD LABEL PROFITS WITH LESS OVERHEAD COST

Albums offer a unique opportunity to engage audiences beyond traditional speaking engagements. By providing valuable content in a consumable format, bureaus foster deeper connections with audiences, nurturing loyalty and long-term engagement. By being the first to offer such immersive experiences, bureaus solidify their relationships with clients and speakers alike.

The early adoption of speaker-centric albums presents lucrative monetization opportunities. From album sales and streaming royalties to licensing deals and sponsorships, bureaus can capitalize on multiple revenue streams. By acting swiftly, bureaus can establish themselves as revenue-generating pioneers in this burgeoning market.

Albums transcend geographical boundaries, allowing bureaus to reach global audiences with ease. By being the first to release speaker-centric albums, bureaus expand their reach and amplify their impact on a global scale. This global presence not only attracts clients and speakers from around the world but also solidifies the bureau's position as a leader in intellectual discourse.

UNDERSTANDING HOW TO INCORPORATE MUSIC BUSINESS TECHNIQUES

Being the first to introduce speaker-centric albums positions a bureau as a trailblazer in the industry. This first-mover advantage garners attention, establishes credibility, and sets the standard for others to follow. By seizing this opportunity, bureaus can solidify their position as leaders in intellectual entertainment.

Music Licensing Overview

Licensing fees are negotiated between rights holders and can provide upfront fees or ongoing royalties depending on the terms of the agreement.

How A Speaking Bureau Could Incorporate Licensing...

Speaking bureaus could negotiate licensing agreements for the use of motivational albums at there events. This agreement would outline the terms, including the duration of use, territory, fees, and any restrictions on distribution or modification of the content.

Streaming Revenue Overview

Streaming revenue refers to the income generated from the distribution of music through streaming platforms such as Spotify, Apple Music, Amazon Music, and others.

How A Speaking Bureau Could Make Streaming Revenue...

Simply produce and distribute the album to all major streaming platforms. Utilizing a company like Motivator Music who specializes in such things would be ideal for maximizing the potential.

Publishing Royalties

These royalties are earned by Songwriters (Speech Writers) and composers when their songs are performed, recorded, or used in any way. They are known to provide steady income over time.

How A Speaking Bureau Could Earn Publishing Royalties...

Register the motivational album with royalty collection societies or performing rights organizations (PROs) to collect performance royalties. These organizations monitor the public performance and streaming of music and collect royalties on behalf of rights holders. Examples of PROs include ASCAP, BMI, and SESAC.

By releasing albums, speaking bureaus will distinguish themselves from competitors, showcasing their commitment to innovation and thought leadership. This differentiation not only attracts clients seeking fresh and innovative solutions but also reinforces the bureau's brand as a forward-thinking industry leader.

SPEAKING BUREAU ALBUM PRODUCTION

Speaking Albums could feature inspiring speeches, practical advice, success stories, and other content tailored to the bureau's target audience. Depending on the budget and resources available, these sessions could take place in a professional recording studio or remotely using digital recording technology.

Speaking bureaus curate a diverse pool of speakers, each possessing unique insights and expertise. By releasing albums, bureaus can showcase this expertise in a cohesive and accessible format. Whether it's leadership insights, personal development strategies, or industry-specific knowledge, albums become a curated repository of intellectual wealth.

Beyond financial gains, speaking bureau albums have the potential to make a significant cultural impact. By amplifying voices of diversity, equity, and inclusion, albums become catalysts for social change and progress. Thought-provoking discussions on pressing issues resonate with audiences, fostering dialogue and driving positive societal transformation.

In conclusion, I am biased of course but the proof is in the data! The music business is out performing the speaking business in profits by a wide margin and it's only major difference is a $9.99 album product. By harnessing the power of audio content, bureaus can elevate the reach, relevance, and impact of their speakers on a global scale.

Hopefully this article helps to paint the picture of what is possible. If you would like to hear more about what an album could look like for your speaking bureau specifically don't hesitate to reach out or schedule a call with me when convenient. https://go.oncehub.com/MotivatorMusic