The Best Ways To Use Marketing to Hire Staff

When you’re a small business, marketing is your primary tool for getting new clients, customers and staff. With so many marketing options available to small businesses, it can be tricky to know which are the best. Marketing isn’t just about business cards and flyers, however. Plenty of alternative methods will help you grow your company and fill those empty desks more quickly. There are lots of people out there who are itching to work for a small business but aren’t sure where to find such an opportunity. In order to attract the right kind of applicants, you’ll need a brand new marketing strategy highlighting all the benefits of working at your company. It might seem like an unusual way to hire new staff but bear with us! These methods have all been proven as effective by other small businesses that adopted them.

Well-Worded Job Advertisements

Small businesses that advertise job openings online should use language that appeals to potential employees. This will require the business owner to think through the position from the perspective of a job seeker. They may need to revise their advertisements if they’re not attracting suitable applicants. A company that is hiring but does not attract suitable applicants is wasting valuable time and money. It’s important that you cast as wide a net as possible when hiring staff. This means appealing to a wide variety of skill levels, work preferences and personal backgrounds. Be as specific as possible in your job advertisements. Include the location of the position, the salary, the hours and any other relevant information.

Blog Posts For Hiring Staff

Small businesses that blog frequently may find hiring staff easier by posting job ads on their blogs. This is because the ads are posted on the business’s website, where they can get more attention than they would on a job hunting website. Blog posts hiring staff can be as simple as an introduction to the business, an outline of the types of work being done there and an invitation to apply for job openings. This way, the business can get their name out there without having to spend any money. If you’re going to write blog posts about hiring staff, make sure that you include links to job applications near the end. This will make it easier for people to apply without having to type in the URL of the website from scratch.

Networking Events

If you’re part of a professional organization or business networking group, you may be able to use those connections to hire staff quickly. Attend networking events whenever you can and keep an eye out for people who might be interested in working for your business. Post quick notes on social media letting people know that you’re hiring. Make sure to bring business cards to networking events so that you can hand them out to people you meet. If you can, connect with people ahead of time on social media. This will make it easier to start a conversation when you meet them in person. If you’re not a member of any networking groups, consider joining one or two. You’ll be able to meet lots of new people and make valuable connections in the process.

Video Marketing

Small businesses that produce videos to promote their products or services may also find that they’re a useful tool for hiring staff. This is especially true if the videos are hosted on a website that is designed to attract job seekers. Videos are a great way to highlight the culture at your business and the types of work that are being done there. They’re also a great way to show off your company’s personality. If you’re going to use video marketing to find new staff, make sure that the videos are connected to a job hunting website. This will make it easier for people to apply for positions.

Bottom Line

Marketing isn’t just about business cards and flyers, there are plenty of alternative methods that will help you grow your company and hire staff more quickly. Well-worded job advertisements, blog posts hiring staff and networking events are just three quick ways to get your name out there and hire new staff. Video marketing is another great way to showcase your company and hire staff at the same time. When you use marketing to hire staff, you give yourself more control over who you hire and when you hire them. That’s a massive advantage for any small business.