Best Lead Generation Channels for B2B Businesses.

In a B2B role, one of your main responsibilities is to generate leads for the sales team, which can be converted into new business for the company and ultimately generate revenue. We'll discuss two of the best ways for B2B businesses to increase their lead generation:

Email marketing

Email marketing can help you to generate leads, because it allows you to communicate directly with your target audience. This can give you an insight into when people have moved on from the business and if they are out of the office, you can contact them via email. Email marketing reporting tools also show you who has clicked through your email content. By embedding your Google Analytics in your website, you can monitor which pages visitors to your website click through to from your email. When your sales team reaches out, they'll have as much information on the visitor as possible, increasing the chances of making a sale.

Google Analytics

Google Analytics is a great tool for B2B marketers. While many B2B businesses are eCommerce platforms, some are not. If a B2B business is selling a service offering, it can be difficult to monitor who is visiting your site. Setting your Google Analytics settings to filter out major ISPs and then searching for who has visited your site, gives you an indication of who has been visiting your site based on site traffic. You can track visitors to your website who don't convert into inquiries using Google Analytics. Although the data is not 100% accurate, as you are only getting the visitor's IP address, you may want to check out which companies are looking at your site.

With so many channels available, it can feel overwhelming when looking for ways to generate new leads. For more support and suggestions on how to get started, contact us @ Revnew.com.