The Best B2B Marketing Content of 2024: Year-End Roundup
With new technologies, strategies, and challenges constantly emerging, today's professionals need to stay on top of the latest trends and best practices. From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. Here’s a round-up of the can’t-miss content that can help B2B professionals succeed and prepare for the year ahead.
The Best of the Best From 2024
As you plan for 2025, this year-end review will get you up to speed on the content that defines B2B marketing trends in 2024.
Newsletter
For B2B marketers looking to stay on top of the latest trends and insights, the B2B Marketing Zone email newsletter is a go-to source for curated content from the industry's top thought leaders. With free access to actionable articles, case studies, and how-to’s, subscribers receive topical information that helps them stay ahead of the curve. Also, subscribers can customize preferences to receive content relevant to specific roles, industries, or interests.
Sign up to receive the industry’s best B2B marketing content.
Report
Released in October, the Content Marketing Institute’s 15th annual B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 is a treasure trove of data-driven insights for B2B marketers. The report offers a comprehensive analysis of the current landscape and forecasts emerging trends to watch out for in the coming year. Also, the report outlines actionable steps marketers can take to mitigate the challenges ahead. Some topics include generative artificial intelligence (GenAI) adoption, technology gaps, and measuring ROI.
Blog Post
2024 was the year of the customer, where customer service proved to be a make-or-break factor for many businesses. The blog 5 Best Practices to Grow an Extraordinary, Customer-Centric Business from Laura Patterson at Vision Edge Marketing outlines strategies businesses can use to deliver exceptional customer experiences. Patterson suggests focusing on the entire customer journey, not just transactions. She also advises about how to use customer feedback to drive improvements and innovations that add value to customers. Additionally, readers learn about the importance of cultivating a customer-focused culture across the organization.
Read the blog here. To read more informative blog posts from Vision Edge Marketing, visit their website or sign up to receive email content.
Podcast Episode
This can’t-miss podcast episode “Future Proofing Your Business with Gerri Knilans” features Trade Press Services’ President Gerri Knilans. In it, she shares her experiences and insights for long-term business success. The episode covers her journey in building Trade Press Services from the ground up, strategies for navigating the digital revolution, and the importance of integrity in the age of AI. Additionally, Gerri explores how to build and retain a talented team, the art of agility, and planning for the future. The podcast is hosted by Justin Starbird, CEO of The Aebli Group, who regularly interviews leaders from various industries about topics like best practices, innovation, leadership, and business development.
Webinar
On24’s Content and Marketing Trends 2025 on-demand webinar event equips marketers with the tools they need to succeed in 2025. In this comprehensive webcast, industry experts address the most significant trends and best practices shaping the future of B2B marketing. With topics ranging from GenAI to SEO to the benefits of experimentation, viewers will discover what lies ahead in 2025, empowering them to make data-driven decisions and stay ahead of the competition.
What’s Ahead in 2025
What will B2B marketing look like in 2025? The future is bright for B2B professionals willing to adopt a customer-centric mindset. Based on current trends, it's clear that marketers who embrace technology and data, focus on customer experience, and deliver engaging, relevant content will position themselves for success. At the same time, while technology is an essential tool for forward-thinking marketers, nothing replaces the engagement that comes from a personal touch and human intelligence. Marketers who balance digital tools with traditional marketing initiatives will maximize creativity and empathy and drive sustained business growth.