Benefits of Consistently Posting on LinkedIn for Your Business

Your business is not using social media to its full potential.

Social media can drive traffic to your site and increase conversion rates. However, many businesses are not tapping into the various benefits of social media marketing. Many still don't know how to use social media to their advantage.

You must take social media marketing seriously for your business to succeed in today's competitive marketplace.

Today, I will show you the benefits of consistently posting on LinkedIn for your business. 

Benefits of Consistently Posting on LinkedIn for Your Business

1. Increase in brand awareness and visibility:

If you're posting consistently on LinkedIn, you're reaching a wider audience than you would if you only posted occasionally. You can target the people most likely interested in your business and tailor your content to their interests. You'll also be able to reach out to your customers who haven't interacted with your brand recently, which can help you engage with them and encourage them to do business with you again. This is especially important if they've been inactive for a while—the longer they go without interacting with your brand, the more likely they will forget about it entirely!

2. Higher SEO rankings:

When you consistently post on LinkedIn (and other social media platforms), Google considers that activity part of its ranking algorithm when determining how high up in search results it should place your website. If Google thinks there's much activity around your site, it will rank it higher than one with less activity (or no activity). This means that it is more likely that people will find your business online when they search for keywords related to what you do.

3. Retention of customer interest:

Consistent posting on LinkedIn will help keep customers interested in your business and products by providing them with updates about new offerings or other exciting information about your business. You must be careful not to allow your competitors to steal your customers by not posting consistently because people's attention span has reduced drastically over the past ten years. Pushing out content that will interest them will keep you on top of their minds. 

4. Helps with market research:

Posting consistently on LinkedIn helps with market research because it gives you a better idea of what works and what doesn't with your target audience. It also helps your company stay top-of-mind with consumers who may have forgotten about you recently (or even years ago). Also, if you're looking for new clients or a new audience, posting on LinkedIn can help you find them! The data available through LinkedIn can help you target your audience by age, location, industry, and more. You can also use this information to see what kind of content they're responding to—and tailor your content accordingly.

5. Establishes brand authority:

LinkedIn is a trusted source of information, so when people see that content from you on LinkedIn, they'll pay attention—even if they don't know much about your company yet.

Posting consistently on LinkedIn shows potential clients that your business has staying power and credibility. You'll be able to demonstrate that your company is reliable, consistent, and trustworthy—all essential qualities when people make decisions about whom they'll buy from next time!

6. Customer-generated content:

When people like what they see from your company and want to share it with others online (and offline), it's called "customer-generated content." By posting regularly on LinkedIn, your customers will be more likely to do so—which means more exposure. The best part is that it allows your customers to do all the work for you! If they love your products or services, they'll be thrilled to share them with their friends—and when they do, their friends will see your brand in a new light and be more likely to become customers themselves.

7. Opportunities to team up with influencers:

The best thing about posting consistently on LinkedIn is that it allows you to connect with influencers in your industry. These people have an established reputation and a large following, which means they can help you reach new audiences and expand your network. You can also ask them for advice or recommendations, which can be helpful if you're starting. 

8. Increased chances of conversion rates:

When you post regularly on LinkedIn, you increase the chances of converting your audience into customers. This is because those who follow you will start to see your posts as a reliable source of information about your business and trust that their interactions with your company will be successful. Your followers will feel more connected to you and more likely to buy from you when they see something they like.

9. Gives your business a human face:

When you're frequently posting on LinkedIn, you will develop a unique brand voice, and customers will begin associating that voice with your brand. Therefore, your brand voice must be the same across all your social media platforms. You'll find that people will start responding more positively when they realise there is a human being behind all this content they're consuming daily and not some faceless corporation!

10. Resolving customer issues:

Posting consistently on LinkedIn enables you to respond to customers' queries or advice about your product and services on time. You can also resolve customers' issues quickly so that it doesn't negatively impact your business. If you are not consistent and only come occasionally to deal with customer dissatisfaction, customers can spread negative stories about your business which will reflect poorly on you.

Conclusion:

We cannot overemphasise the importance of social media marketing. However, its effectiveness for your business is dependent on you. 

If you have difficulty posting consistently or do not have time to do so and are looking for a social media manager for your LinkedIn business page, you can send me a DM or contact me at [email protected].

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Follow and connect with 👉🏽 Yetunde Oyeleye [YourCreativeWordsmith] on LinkedIn, and don't forget to hit the notification bell 🔔 icon on my profile to get notified anytime I post an update!