Avoid Brand Missteps: Must-Know Insights for 2025 from 500 UK CMOs

Hi Chaps,

Well what a week it has been, I am loving playing around with BlueSky at the moment. I do think it is the Twitter and Threads killer - many have tried but I think this one is good and it feels like Twitter did when it was useful and good. You can follow me here: @chrisnortonpr.bsky.social

But outside of my world of social media - marketing is all about risk and reward. But when bold campaigns backfire, the consequences can be costly—think lost trust, negative headlines, and long recovery times.

According to Censuswide’s latest 30-page+ report, 500 CMOs are clear: balancing bold creativity with values-driven messaging is the secret to staying relevant and building trust in today’s market.

In this week’s podcast episode, we speak with Robin Smith and dive deep into this new report, uncovering what the top CMOs are doing right — and where others are falling short.

Here’s why you can’t miss this one:

• Insights straight from the source: What 500 CMOs had to say about creativity, risk, and why aligning with values is critical to long-term brand success.
• How to win consumer trust: Practical strategies for navigating the fine line between bold campaigns and nasty brand backlash.
• The ESG factor: Why embedding environmental, social, and governance values into your messaging is no longer optional — and more importantly for me, how to do it authentically.

This episode isn’t just another discussion; it’s an analysis of the report, packed with data, actionable insights, and examples of what works (and what doesn’t). Whether you’re planning your next campaign or rethinking your brand strategy, these insights will give you an edge for your big plans in early 2025.

🎧 Hear the findings and strategies that could reshape your 2024 campaigns.

Listen now: 👉 https://link.chtbl.com/newsletterLN 👈

Cheers,

Chris

PS: January’s Social Media Trends 2025 event is SOLD OUT with 350+ marketers attending—but Feb is still open! Don’t miss the chance to learn what’s coming next year and how to stay ahead and to say hello. Get your ticket here before they is gone.