The Automotive EV Ecosystem Deep Dive

Do you work for or own a Car Dealership Group? Try this:

• Open your website
• Filter by fuel-type and select “Electric” fuel
• Open any EV VDP 
• Try to find the Range of the Electric Vehicle

……. Can’t find the range, or is the range number buried in tech specs? We should talk.

In 90% of cases across the USA right now, Car Dealership VDPs omit or bury EV range information from their shoppers. 

Lectrium fixes this (see below) and we had to do a ton of work to get here because the fragmented automotive industry is lagging behind for EV marketing data + technology. More on this soon.

Here are some of our customer example (E)VDPs that highlight range and savings information:

• Mohawk Chevrolet
• Dreyer Reinbold BMW
• Betten Baker Buick GMC
• Lyon-Waugh Auto Group

As you can see, Lectrium's unique EV Range Map and EV Savings Badge integrate seamlessly to provide essential EV details, helping your dealership stand out in a competitive market.

Forward this to your marketing agency / marketing director / CMO or send them this link. This lack of EV information is not the dealership’s fault. It is a byproduct of the Automotive technology landscape. 

Nearly all Automotive vendors will have to adapt their businesses to properly market, sell, and service Electric Vehicles. Here’s why:

• EVs have different tech specs
• EV shoppers care about different information when selecting an EV
• Servicing EVs requires different tools and know-how
• EV customers have different objections which salespeople need to overcome

READ:

• Feed providers need to adapt and provide fields like range, battery size, and tax credits
• Website providers need to integrate tools like our Lectrium EV Savings Badge and EV Range Map as native products within their suites
• CRMs and CDPs need tracks & plays specifically for EVs
• Sales trainers need to understand EVs & teach sales managers to overcome EV objections

BTW: Lectrium is open to partnering with Marketing Agencies, OEMs, Website Providers, CRMs and Trainers.

Right now, it is up to the dealers to innovate, but Lectrium will continue to push the entire ecosystem forward to improve digital automotive EV infrastructure & processes

Competing and beating the likes of Tesla, Rivian, Lucid, Scout and other EV-native DTC brands will require dealerships and the automotive industry to take the next step forward regarding EVs now.

Lectrium has the databases, integrations, and visuals to improve your EV processes at your dealership NOW. What are you waiting for? Let’s work together!

Write or message me directly if you'd like to enhance EV marketing or sales performance within your organization.