App Annie revealed highlights of 2019 and top Games of the Decade
2019 highlights:
- 5% YoY increase in App downloads (both games/apps); 15% YoY increase in consumer spending;
- 7 out of 10 games were new to the top 10 games (by downloads) - that's huge volatility;
- By consumer spend the best game in 2019 is Fate/Grand Order ($628 million in 1H19 - approx. $1,3bn for the whole year);
App Annie also released a "breakout" term to define the games and apps with the best absolute growth in downloads or consumer spending.
- By Downloads, Hyper-Casual games were at the top. 7 out of 10 games were in this genre;
- By Consumer Spend: Tencent got top-3 positions thanks to Game for Peace, PUBG Mobile, and Perfect World.
App Annie predicts $80 billion spend on games in 2020.
Decade highlights:
- Subway Surfers won the title of the most downloaded games of the decade with >2,5 bn downloads (2Q2019 data);
- Clash of Clans generated >$6.4 bn (2Q2019 data) globally since its 2012 launch and become the most successful (by users spending) game of the decade.
Full articles:
2019: https://www.appannie.com/ru/insights/customer-stories/a-successful-finale-to-the-decade-mobile-highlights-of-2019/
Decade: https://www.appannie.com/ru/insights/customer-stories/a-look-back-at-the-top-apps-games-of-the-decade/
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