App Annie revealed highlights of 2019 and top Games of the Decade

App Annie revealed highlights of 2019 and top Games of the Decade

 2019 highlights: 

  • 5% YoY increase in App downloads (both games/apps); 15% YoY increase in consumer spending; 
  • 7 out of 10 games were new to the top 10 games (by downloads) - that's huge volatility; 
  • By consumer spend the best game in 2019 is Fate/Grand Order ($628 million in 1H19 - approx. $1,3bn for the whole year); 
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App Annie also released a "breakout" term to define the games and apps with the best absolute growth in downloads or consumer spending. 

  • By Downloads, Hyper-Casual games were at the top. 7 out of 10 games were in this genre; 
  • By Consumer Spend: Tencent got top-3 positions thanks to Game for Peace, PUBG Mobile, and Perfect World. 
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App Annie predicts $80 billion spend on games in 2020. 

 Decade highlights: 

  • Subway Surfers won the title of the most downloaded games of the decade with >2,5 bn downloads (2Q2019 data); 
  • Clash of Clans generated >$6.4 bn (2Q2019 data) globally since its 2012 launch and become the most successful (by users spending) game of the decade. 
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Full articles: 

2019: https://www.appannie.com/ru/insights/customer-stories/a-successful-finale-to-the-decade-mobile-highlights-of-2019/ 

Decade: https://www.appannie.com/ru/insights/customer-stories/a-look-back-at-the-top-apps-games-of-the-decade/

Svetoslav Tiholov

Founder @ VOS Marketing | Digital Marketing Expert, Professional Actor.

9mo

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