Anil Singhvi's exclusive, experts on Western Festivals, standout campaigns and more on MediaBrief Weekly Roundup.
Anil Singhvi: Data analytics, viewer feedback are at the heart of Zee Business’ content refinement strategy
In an exclusive, Anil Singhvi of ZEE Business discusses achieving a TRP of 77.4%, leveraging data analytics, and multi-platform strategies. He highlights their role in financial literacy, addressing challenges, and staying ahead in business news with credibility and innovation.
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Throwback MediaCast Podcast featuring Anil Singhvi on budget insights and economic vision
In this special throwback podcast, Anil Singhvi of ZEE Business shares insights on his journey, the Union Budget, tax reforms, investor sentiment, and Zee Business' unique role in India's economic landscape. A must-listen for business enthusiasts and policy watchers!
Pankaj Rai Anindya Khare Anand Medar Deepanshu Bhandari Neha Anand Amul Lopes Pavan R Chawla
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Campaigns We Like | The week’s standout campaigns by Vi, ZEE TV, Shriram Finance, others
This week’s top campaigns spotlight marketing creativity: Vi celebrates network expansion, Adani Wilmar marks 25 years of Fortune Foods, Zee TV honors World TV Day, Shriram Finance unites dreams with #TogetherWeSoar, and HDFC Life emphasizes retirement planning with #NeverRetireUrDreams.
Vodafone Idea Limited Avneesh Khosla Rohit Dubey Ogilvy Adani Wilmar Limited Angshu Mallick Mukesh Mishra Publicis India Zee Entertainment Enterprises Limited Kartik Mahadev Oindrila Roy Shriram Finance Limited Elizabeth Venkataraman Neil Mogre HDFC Life Vishal Subharwal Leo Burnett India
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Industry experts decode the rise of western festivals in India - Part 1
Western celebrations like Halloween, Thanksgiving, and Black Friday are increasingly influencing India's festive season. This part explores their growing appeal, cultural adaptations, and opportunities for brands to connect with audiences.
Debarshi Chakravorti Interactive Avenues Shradha Agarwal Grapes Worldwide Nidha Luthra thoughtblurb Rafi Q Khan Compass Communications LLP Sanket Audhi Talented.Agency Snigdha Singh INK IN CAPS
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Experts discuss social media's role in the rise of western festivals in India - Part 2
In Part 2 of this exclusive, experts explore how social media and influencers drive the popularity of Western festivals in India. They highlight the differences in consumer spending during these celebrations and discuss the evolving future of these festivities alongside traditional Indian festivals.
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Godrej Enterprises Group launches refreshed brand identity
Godrej Enterprises Group introduces a dynamic brand identity with a striking purple hue, reflecting its commitment to sustainable innovation, premium offerings, and cutting-edge engineering. The "Unlock New Worlds" campaign celebrates its 127-year legacy and future ambitions, crafted by MullenLowe Lintas Group.
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Geetanjali Chugh Kothari of Future Generali India Life Insurance: Innovation isn’t just a buzzword; it’s a disruptor reshaping the insurance industry
Geetanjali Chugh Kothari discusses Future Generali India Insurance Company Limited’s innovations, from AI-powered personalization to empowering women in financial planning. She shares insights on leveraging martech trends, balancing compliance, and the company’s vision to redefine insurance with transparency and customer-centric solutions.
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Union minister Nitin Gadkari to headline Times Drive Green Conclave and Awards 2024
Held on Nov 27, 2024, in New Delhi, the Times Drive Green Conclave & Awards brought together Union Minister Nitin Gadkari, industry leaders, and innovators. The event featured 20+ awards and discussions on EVs, hydrogen, and hybrid solutions, advancing India’s sustainable mobility goals.
Anand MK Rohit Chadda Navika Kumar Preetesh Singh Maxson Lewis Madhumita Agrawal Randheer Singh Ajay Agarwal Ashim Sharma Rajeev Chauhan Vivek Srivatsa Shailesh Hazela Times Network
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Star Sports wins multiple awards for innovation, tech, and marketing at SportsPro Summit Madrid
Star Sports Ad Solutions won big at the SportsPro Summit Madrid, bagging Gold for Platform of the Year and Innovation of the Year with MaxView. It also earned Bronze for AI-powered commentary translations. Hotstar secured Gold for Best Marketing Strategy, showcasing its groundbreaking achievements.
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Anadi Sah of tgthr on reincarnating R.K. Laxman’s iconic Common Man for digital safety
Anadi Sah of tgthr. shares insights on reintroducing R.K. Laxman’s Common Man for a campaign tackling digital scams. The collaboration with NPCI and TOI blends humor and legacy to educate citizens on secure digital payments, addressing evolving threats in India's digital economy.
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Times Now Heroes, powered by Bennett University and The Times Group, honor unsung champions
Times Now Heroes, powered by Bennett University, celebrates extraordinary acts of courage and compassion. vineet jain launched the event honoring Delhi Police's Seema Devi and Suman Hooda for rescuing 104 trafficked children, showcasing humanity's power to inspire and uplift.
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