AI, agility and the art of attraction
BlueSky PR
Specialists in PR & marketing communications for the recruitment, HR and talent management arena.
It feels like just last week we were getting summer ready and now all of a sudden we can smell the scent of freshly sharpened pencils and new opportunities! As September rolls in, it's time for recruitment marketers to head back to school. But don't worry, we've done your homework for you.
Class, please open your 2024 Ultimate Recruitment Marketing Report. Today's lesson plan covers the ABCs of recruitment marketing in 2024/25. So grab your favourite study snack, and let's started!
Lesson 1: Economics 101
Pop quiz: 58% of marketers see challenges in the current economic climate. But what about the rest?
Answer: An optimistic 42% are seeing more opportunities than challenges.
Lesson 2: Technology and ethics
A whopping 88% of your classmates have added AI tools to their tech stack. Are you one of them?
Ethics discussion: There's growing concern about AI-generated content. How do we balance innovation with human creativity?
Lesson 3: Diversity and inclusion studies
DEI isn't just a buzzword anymore. It's a business imperative for fostering innovation and better decision-making.
Group project: Implement regular audits of your job descriptions and marketing materials to eliminate sneaky biases.
Lesson 4: Multi-channel communications
Field trip: Explore where your candidates hang out - social media, email, mobile, and beyond.
Homework: Map their customer journey for a seamless candidate experience.
Lesson 5: Talent shortage solutions
STEM markets need talent. How can we encourage younger generations to join these fields?
Long-term project: Develop strategies to attract and nurture talent in high-demand sectors.
Ready to turn these insights into action? Here are your goals for the next term:
Embrace agile marketing principles and be ready to shout "pivot" more times than Ross Geller!
Leverage AI, but don't let it leverage you. Keep it ethical, keep it human.
Personalisation is your secret weapon. Treat each candidate like they're the teacher's pet.
Cross-functional collaboration is your new mantra. Marketing, sales, and business development need to be besties.
Embrace lifelong learning. In recruitment marketing, education never ends!
Got questions? Brilliant ideas? A recruitment marketing fail that deserves a spot in our "What Not To Do" textbook? Raise your hand (or just hit reply) - we're all ears!
Until next time,