The Agile Brand: Generative AI in E-commerce with Bernadette Nixon, Algolia

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About the Episode

Algolia, the world’s only end-to-end #AI Search and Discovery platform, powering over 1.75 trillion search requests a year, has made some exciting announcements here at the #NRF show. Today we’re going to talk about two of these announcements, and how AI-powered #search and discovery to build dynamic, customer-centric #ecommerce experiences.

To discuss this topic, host Greg Kihlstrom welcomes Bernadette Nixon , CEO of Algolia .

ALSO: Congrats to host Greg Kihlström for being named the #1 Marketing Thought Leader in 2024 by Thinkers360

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About Bernadette Nixon

Bernadette is an entrepreneurial & driven CEO with a strong track record of growing and scaling global businesses and is focused on doing that at Algolia. Prior to Algolia, she served as CEO at Alfresco where she led the open source content services provider in redefining its go-to-market strategy, launching strategic new products and building a world-class team to scale the company’s growth. Bernadette has also held leadership positions at SDL PLC., OpenText, Metastorm, CA Technologies, InterQuad, NCR, and the United Nations in Geneva. Bernadette received her BA in Business Studies and Marketing from the University of Hertfordshire.

Resources

• Algolia website: https://www.algolia.com
• PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!
• Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
• Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology
• The Agile Brand podcast is brought to you by TEKsystems . Learn more.
• The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. 

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Here are three key takeaways from our conversation:

1️⃣ Experimentation is key: We discuss the importance of continuous experimentation in today's ever-changing business landscape. Companies need to have the appetite and budget for experimentation, as well as the willingness to embrace failure. It's all part of the process of finding what works and what doesn't. Some #retailers are fully on board with this mindset, while others may need a little more convincing. Either way, it's crucial for businesses to adapt and evolve.

2️⃣ Establishing an AI strategy: Our guest, Bernadette Nixon, CEO of Algolia, shares her perspective on the future of retail. According to her, every company needs to become an AI company in order to survive. The expertise required for AI implementation is immense, which is why companies like Algolia exist to provide AI as a service. It's a fascinating insight into the direction that retail is heading in, and it's something that all brands should be aware of.

3️⃣ Search Discovery Experience: We explore the importance of search and discovery to the entire #ecommerce experience and how getting this part of the customer experience right can have long-term lasting effects.

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📚 Book Updates

NOW AVAILABLE: Priority is Action: 7 Principles for Better Strategies and Decisions

Thanks to Thinkers360 for naming 2 of our books: The Agile Brand Guide to Generative AI & The Agile Brand Guide to Marketing Measurement & Analytics to their "Top 50 Books to Read in 2024" list!

🎤 Events & Speaking Engagements

2/5-7: Medallia Experience (Las Vegas, NV): Greg Kihlström will be talking with several industry leaders for the podcast.

2/22: Sparking a Culture of Agility (virtual): Greg Kihlström and Matthew Egol will be co-presenting this webinar on building a customer-centric culture centered on meaningful change.

2/26-28: eTail West 2024 (Palm Springs, CA): Greg Kihlström will be moderating a panel at this premier retail event.

3/6-7: AAMD TechCon (Denver, CO): Greg will be speaking about building a customer-centric brand in a talk based on his book, House of the Customer and doing a fireside chat w/ Adam Chen on the topic of #AI adoption.

3/17-20: Shoptalk 2024 (Las Vegas, NV): More details forthcoming

4/12-13: AAF District 3 Conference (Richmond, VA): Greg will be talking about the impact of AI on marketing and advertising agencies and their clients.

4/30-5/2: Customer Experience Professionals Association (CXPA) Leaders Advance (Denver, CO): Greg will be co-presenting on the topic of customer journey orchestration

5/23: B2B MarCom Summit: Greg will be leading a fireside chat at this inaugural event from Capitol Communicator and Potomac Tech Wire

6/9-11: Pegasystems PegaWorld iNspire 2024 (Las Vegas, NV): More details forthcoming.

6/18: SME 2024 (virtual): Greg Kihlström will be talking about how to turn social media interest into action on a panel at this digital marketing conference. More details forthcoming.

9/10-12: MAICON 2024 (Cleveland, OH): It's (Past) Time for AI Operations. Greg Kihlström will be presenting on the topic of setting up AI Operations to run in parallel with your Marketing Operations.

9/18: AAF South Dakota (Sioux Fall, SD): Greg Kihlström will be speaking about his book, House of the Customer for the AAF South Dakota members in Sioux Falls, SD.

Links: Books | Podcast | Blog | Consulting | Book Greg as a Speaker