The Agile Brand | #515: Predictive analytics and a first-party data strategy

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About the Episode

Anyone listening to this show has heard us talk quite a bit about AI’s impact on marketing and the customer experience. We’ve covered a pretty broad cross section of approaches, but as you’ve likely heard on this show and in many of the other places you get information, it seems like #generativeAI is getting a lot of the attention these days.

While our discussion will likely touch on Gen AI, today we’re going to focus more on predictive analytics and predictive modeling, another area of AI that is just as powerful (if not moreso in some cases) as the other types of artificial intelligence tools available. And specifically, we’re going to talk about using predictive analytics to better succeed in a first-party data world.

Host Greg Kihlstrom welcomes Alan Gilleo, CMO at Leap Group to discuss this topic.

ALSO: Congrats to host Greg Kihlström for being named the #1 Marketing Thought Leader in 2024 by Thinkers360

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About Alan Gilleo

Alan Gilleo is a seasoned marketing professional and a co-founder at Leap Group, where he serves as the CMO. With over 25 years of experience in the field, he has been a driving force behind the creation and management of a dynamic network of specialized agencies. These agencies are driven to deliver innovative and highly effective marketing strategies and consumer experiences to clients across a wide range of industries.

At the core of Alan's mission is a commitment to help clients "market less and matter more." His approach centers on creating a seamless and impactful customer journey that extends across all digital, physical, and virtual touchpoints. He is passionate about remaining at the forefront of industry trends and constantly seeks out new ways to leverage technology, data, and creativity to make a meaningful and lasting impact.

Alan has cultivated a diverse skill set over the course of his career, with expertise spanning creative direction, marketing communications, digital marketing, and branding. His career began in college, working at an advertising agency on the creative & production side of advertising. He received a Bachelor of Technology in digital multimedia from Andrews University in Berrien Springs, Michigan. His academic tenure and early career development quickly sparked a fiery entrepreneurial spirit. 

While Alan’s first passion has been being an advertising executive, he has leveraged his entrepreneurial drive into ownership and investments with real estate and identity and fraud prevention companies. And to top it off, he runs a commercial meat goat farm on the side with his wife and four children.

Resources

• Leap Group website: https://leapgroupnetwork.com/

• Headed to Marketing AI Institute MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv

• Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology - https://www.agilebrandguide.com

• The Agile Brand podcast is brought to you by TEKsystems. Learn more at https://www.teksystem.com

• The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Listen to more episodes on Apple | Spotify | Amazon | YouTube | Website

📚 Book Updates

NOW AVAILABLE: Meaningful Measurement of the Customer Experience, Second Edition by Greg Kihlström with a foreword by Greg Melia, CAE, CEO of Customer Experience Professionals Association (CXPA)

Thanks to Thinkers360 for naming 2 of our books: The Agile Brand Guide to Generative AI & The Agile Brand Guide to Marketing Measurement & Analytics to their "Top 50 Books to Read in 2024" list!

🎤 Events & Speaking Engagements

4/30-5/2: Customer Experience Professionals Association (CXPA) Leaders Advance (Denver, CO): Greg will be co-presenting on the topic of customer journey orchestration

5/23: B2B MarCom Summit: Greg will be leading a fireside chat at this inaugural event from Capitol Communicator and Potomac Tech Wire. Register now with code AGILE for 15% off your registration.

6/9-11: Pegasystems PegaWorld iNspire 2024 (Las Vegas, NV): More details forthcoming.

6/17-20: Forrester CX (Nashville, TN): Greg will be presenting on RTIM. More details forthcoming.

6/18: SME 2024 (virtual): Greg Kihlström will be talking about how to turn social media interest into action on a panel at this digital marketing conference. More details forthcoming.

8/10-12: eTail Boston (Boston, MA): Greg Kihlström will be participating in this leading e-commerce event. Stay tuned for more.

9/10-12: MAICON 2024 (Cleveland, OH): It's (Past) Time for AI Operations. Greg Kihlström will be presenting on the topic of setting up AI Operations to run in parallel with your Marketing Operations at this conference from Marketing AI Institute. Register now with code AGILE150 for $150 off your registration

Links: Books | Podcast | Blog | Consulting | Book Greg as a Speaker