8 Powerful Reasons to Use Video Marketing if you are a Business Owner
If you’re looking for a video marketing guide, you’re not alone. 79% of marketers who are not using video plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more.
- There’s no strategy like video marketing for educating, generating leads, and converting customers.
1. Video Boosts Conversions and Sales
2. Video Shows Great ROI
3. Video Builds Trust
The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.
Video does it all. Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand. So, if you are serious about content marketing, you must be serious about video, too.
Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.
4. Google Loves Videos
5. Video Appeals to Mobile Users
6. Video Marketing Can Explain Everything
Are you launching a new product or service? Create a video to show how it works. 98% of users say they've watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective.
7. Video Engages Even the Laziest Buyers
8. Video Encourages Social Shares
Bonus Tip 1: Video Ads Work Wonders
Hear this: the average click-through-rate of video ads is 1.84%. That’s the highest CTR of all digital ad formats! And for a 15-second non-skippable YouTube video ad the completion rate is 92%. For skippable video ads, the rate is 9%.
Video ads are also highly effective on social media platforms. Facebook, clubbed with Nielsen, projected the value of video ads on its platform. They learned that 74% of the total Ad Recall can be achieved already within the first 10 seconds of the video. So, fight against banner blindness by making video ads instead.
Brands need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel. So what do you think you know about video marketing, and what do you want to learn?
Video production is more cost-effective and easier to accomplish than ever. Today you can shoot in high-quality, 4K video, even with your smartphone.
But between strategy, equipment, and editing software, video marketing is still pretty complicated. Keep reading to learn everything you need to know about video marketing strategy or use the links below to jump to a specific section.
Video Marketing
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
The Importance of Video Marketing
Video marketing started in earnest in 2005 with the launch of YouTube. Google bought YouTube in October 2006, and by 2009 there were seven different ad formats on the platform.
As the technology to create quality videos gets easier, it’s become more popular with marketers. But that’s not the only reason video is the dominant form of communication today.
First, there was the rise of smartphone technology that made watching videos easier and more convenient. Then the pandemic boosted online media consumption by 215% in the U.S.
Fast forward to 2022, and audiences are spending an average of 19 hours a week watching videos online. Ignoring video marketing is no longer an option for brands who want to excel.
Video marketing encourages social shares.
Video is the second most popular content type on social media for increasing engagement.
Platforms like YouTube and TikTok have always been about video. Platforms like Instagram and Facebook are focusing on video.
Even platforms that don’t offer native video uploads emphasize the value of video marketing.
- Tweets on Twitter get 10x more engagement.
- 68% of video marketers plan to use LinkedIn video this year.
- People watch almost a billion videos a day on Pinterest.
Video marketing improves SEO and boosts conversions and sales.
31% of marketers add video to improve SEO. Websites see a search engine boost when they add video because it increases page quality and the time visitors spend on the page.
More than 60% of marketers say their customer acquisition cost has gone up. At the same time, 83% of video marketers say that video helps them generate leads.
That’s because video hasn't only transformed how businesses market and consumers shop; it's also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. In short, video is incredibly useful throughout the entire flywheel — not just to heighten brand awareness.
Video can be a versatile tool for salespeople throughout the entire customer buying journey, and it can do much more than increase engagement. Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads.
Video marketing appeals to mobile users.
Mobile users are a driving force for video consumption. According to a Statista study, 77% of those surveyed use a mobile or tablet to watch online videos. And Facebook says it’s 1.5x more likely for people to watch video every day on a smartphone than on a computer.
Video marketing is great for educating and building trust.
While 91.9% of users are content to watch any type of video at all, 31.3% want how-to videos and another 29.8% want educational videos.
The options are also endless for service teams — onboarding videos, knowledge-based videos, meet the team videos, support video calls, and customer stories are just a few ways that video can create a more thorough, personalized customer support experience.
And users aren’t just learning from brands. Millennial and Gen Z users are different, but most of them want to learn from each other. According to HubSpot Research, consumers and customers prefer lower quality, "authentic" video over high-quality video that seems artificial and inauthentic.
This is part of the reason influencer marketing has grown from $9.7 in 2020 to an estimated $16.4 billion in 2022.
Video is within reach for businesses of virtually any size — team and budget alike. The data is clear. To succeed, your business needs a solid video marketing strategy.
ARE YOU SOME ONE WHOC SAYS?
I don't know how to do a Video and i don't know what to talk in YouTube video
How to Start?
I’m starting the 1st season of my Business Interview series called ‘Zoom with GS Kumar ’.
I am Interviewing Coach, Business Owners & Entrepreneurs about specific strategies that they use to grow their business.
The session will create Visibility for your products /services in YouTube for your Personal Branding.
You can use this session to EDUCATE your clients on your Services
( You cannot do that in networking ,ad posters , Blogs etc )
This will be 15 – 120 mins video conversation in Zoom Meeting
(Depending on the choice of package you choose)
I am planning to publish this in multiple ways:
- Video on my YouTube channel ( 700 + Subscribers and will be reaching 1000 subscribers shortly )
- Promo Video on my Facebook Page and Reels (2,000+ Followers )
- Inclusion in my LinkedIn newsletter ( 10,000+ followers )
- Create reels in Instagram (1,200+ followers)
- Shorts in YouTube of your own visibility and branding
Checklist before the Video shooting:
1. Please dress Formals
2. Make sure your WIFI/ Internet has good bandwidth to support for about 2 Hours of Video Discussion.
3. Please check your Lighting & Background Screens.
4. Please select a room where there are less noise/ distractions
Please share a short introduction content about you, to introduce you before the interview
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The interviews which we have done in the past
NEXT STEP?
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