7 simple steps to more digital course sales (with no complex funnels!)

You don't need complicated funnels to sell information products or courses.

Nearly everyone I've met who uses them works harder, spends more, and makes less on their products than I do.

Here's my simple 7-step formula to sell more info products and courses. Let's dive in.

Step 1: Continuous value in a niche

I spent a few years here on LinkedIn talking about social media growth on the platform.

All of my best lessons already exist somewhere here inside of my content, but they are spread over 3+ years of writing.

Because of that, it's critical to continue to remind your audience of the same strategies and tactics they need to succeed.

Basically, you need to learn to say the same thing 1,000 different ways while staying relevant and interesting.

Step 2: Use the 80% give, 20% ask rule

As you continue giving away valuable information, you earn the right to make an "ask".

Once per week, I ask my audience to buy my course, The Operating System: How to Grow & Monetize LinkedIn.

I make about 15x the revenue each "ask day". (You'll see a few more asks here because of Holiday sales.)

Step 3: Think "impulse buy" pricing

The amount of trust you need to build to sell a $1,297 masterclass takes is insane.

When people come across my products (especially on "ask" days), I want them to "pull the trigger" without thinking.

Make it easy.

Price your product from $25 to $150. Just getting started? Closer to $25.

Have a large following? Try $99. Built a ton of trust over years? $150.

Step 4: Create urgency with discounts

A simple 25% to 40% expiring discount (24 hours only) drives purchases.

A well-crafted ask + impulse pricing + expiring deal = sales

I average about $14k in 24 hours when I ask.

It gets seen by 50k to 80k people.

Step 5: Deliver 100x value

Part of the "impulse buy" strategy is to surprise and delight the customer.

"I spent 2k on a Copywriting coach in January... Learned more in this $150 course than I did working with them."

- Jubal Horton

This is the type of feedback I'm after. Low cost, HUGE value.

I create cool landing pages with each testimonial that I can share anywhere online to increase the likelihood that people buy.

Step 6: Automate testimonials

When the course is completed, I embed a button inside of the last lesson that takes people to a testimonial page.

The ask is simple. A short video or text testimonial.

Then it automatically gets pumped to my landing page.

Check it out, in action, here.

Step 7: Create an army of happy customers who sell

After completing the course, customers receive an invite to become an affiliate.

It doesn't drive a ton of sales, but so far I've made $5,760 in 5 months.

Not bad.

Here's what I don't use:

• No 30-day email course.
• No complicated integrations.
• No audience segmentation.
• No abandoned cart emails.

None of these things are bad btw.

They would probably help me increase sales.

But they aren't necessary to start & be successful.

So I hope you'll get started...

Conclusion:

Selling information products or courses is much easier than you think if you don't overcomplicate it. If you found this article valuable, here are some other things you might like.

1. Follow me on Twitter where I release premium content each day.

2. Pick up my course, The Operating System: How to grow and monetize LinkedIn, if you want to learn my entire system for growing to 135k followers, and building $1.3M in income with 98% margins and ZERO advertisements.

3. Enjoyed this? Here’s another similar article of mine you might enjoy.