5 Ways To Improve Conversion Rates For Your Ecommerce Brand

Is your ecommerce brand performing to its full potential? If the answer is no, then you may want to take a closer look at the conversion rate of your website. 

Only 22% of businesses are satisfied with their conversion rates, yet for every $92 spent in acquiring customers, $1 is spent converting them, according to Econsultancy. The average ecommerce brand may not even be aware of their conversion rate.

If this sounds like something that your business needs to improve on, this guide will explain:

• How to identify your current conversion rate
• Why improving this rate is a quick and cost-effective strategy for your business
• 5 different ways to improve your CR

What is your ecommerce brand's conversion rate?

To begin, you’ll need access to your website traffic stats over the past few months. Work out how many visitors you received in any given month, and then determine how many of these converted into paying customers. 

Most businesses will have an average conversion rate of 1-2%. A few simple tweaks of your web pages can improve this with ease.

If you boost your conversion rate to 4%, for example, then you’ll be doubling your number of customers. So, what are the best ways to improve conversion rates for your ecommerce brand?

Provide a great first impression 

First impressions are just as important online as they are in real life. Clutter, poor imagery and difficult navigation can all be off-putting to your target market. 

By making simple changes to your site’s colour scheme, font styles and placement of call-to-action buttons, you can significantly improve your conversions. You may wish to enlist a graphic design or web development professional to make the most of your website - the investment will be worth it.

Conduct a technical audit

How quickly do your pages load, and are they optimised for mobile? These points are key in keeping your visitors on your site. According to Moz, pages which take longer to load are known to suffer from higher bounce rates, meaning that visitors leave your site quickly before converting.

Understand the link between CRO and SEO 

CRO and SEO are two separate marketing techniques that can feel like they’re at odds with each other unless you strike the right balance. To attract visitors to purchase from your ecommerce brand, the key is to use SEO, and PPC, to get the clicks through to your landing pages. 

From here, your site should be optimised for user experience, making sure that your content and product selection is relevant to your site visitors. Steer clear of bad practices such as keyword stuffing. Remember your pages are for human users and not just for SEO.

Add high-value content to your website

Once you have visitors on your web pages, give them a reason to stick around by providing them with high-value content. Not only does this establish you as a leader within your niche, but it also assists the conversion process. 

If you have a product to push, why not add a video tutorial of how to use it, or an upbeat and informative blog post describing its many benefits? Your site visitors will feel that they’re getting something extra out of the experience of interacting with your brand. They’ll be far more likely to convert but may also come back for more.

Optimise your cart and checkout process 

The last thing you want is to have your visitors reach the checkout stage of the conversion process, and then choose not to complete. 

Make it as simple as possible for users by adding guest checkout options, adding plenty of trust signals such as payment provider buttons and be transparent about your pricing so there aren't any last-minute surprises.

Online Scientists are experts in making the most out of the traffic that you’re already getting. If you would like to improve your conversion rates, contact us and we’ll help your ecommerce brand reach new heights.