5 Reasons why working with NHS data is good for your business

The NHS is data rich, in fact many countries look at the UK with envious eyes when it comes to the volume and quality of our data. But how can pharma companies take advantage of using this data with their NHS customers?

Reason 1 – Because the NHS don’t have time to do it!

According to the Office for National Statistics the NHS has a managerial workforce that is one-third the size of that across the UK economy as a whole, so despite the fact that there is a wealth of information available, NHS managers simply don’t have time to pick through and make sense of it. 

Reason 2 – To build stronger relationships with your customers

This presents an opportunity for pharma companies to become integral to the commissioning process. It enables pharma companies to highlight where savings and efficiencies can be made. By working with the NHS to understand the issues they face, pharma companies can build meaningful relationships with the NHS and demonstrate how their products can help to solve the NHS’s problems.

Reason 3 – Speak the right language

Using NHS data makes it easy for your customers to understand, but the data is complex and because primary and secondary care data sets are not linked, it can be difficult to get a real picture of what is happening. Industry however has excellent analytical skills and by bringing together different data sets, it can provide new insight into problems and highlight ways to solve them.  

Reason 4 – To help make change happen

When NHS data is used it is easy for your customers to use this as evidence to inform an NHS case for change, thereby helping you to maximise the opportunity.

Reason 5 – Because the traditional approach to the lowest acquisition cost doesn’t work anymore

Decisions are no longer made by individual prescribers, now there are many stakeholders involved. The acquisition cost of your product is still important, but it almost certainly does not represent the true value of your brand. By using NHS data you are able to help your customers understand how by making patients better or achieving a better quality of life, your product can save the NHS resources not just at the point of intervention, but throughout the whole of the patient pathway. By understanding resource utilisation in the patient pathway you can map the value of your product to key NHS metrics.

To find out more about our services using NHS data, please contact us.

Data analysis, Patient Pathway Analysis, Simulation and Implementation