5 CRO Strategies for Ecommerce Sites

Driving a high volume of traffic to your site is only half the battle when it comes to ecommerce. You also need to convert that traffic into customers with an effective conversion rate optimisation (CRO) strategy. 

What is a CRO strategy?

The aim of a CRO strategy is to add more value to your website and increase the number of visitors who take action, whether that’s to request more information or to make a purchase. 

Good CRO strategies will identify where customers leave your site and help you understand why. 

Why is CRO important? 

CRO is extremely important to help a business grow and achieve its full potential. CRO can also:

·     Provide insight into your target audience

·     Boost sales

·     Improve your customer experience

·     Help to make your website more responsive and mobile-friendly

5 CRO strategies to implement in your business

Here are 5 CRO strategies that will optimise your conversion rate in 2021. 

1.    Use lead capture forms 

Lead capture forms separate your leads from non-leads, making them the most important part of your sales funnel and ecommerce site. 

A well designed form will encourage leads to convert, boosting your conversion rate. A lead capture form should be kept simple and request basic contact information. Complicated questions that require thought or too many questions will drive your leads away from your site. 

Using tools such as Leadformly will save you time and give you a professional looking form to add to your site. 

2.    Utilise video to capture your audience

Using video on your landing pages can significantly increase your conversion rate. Another way to raise your conversion rate is by sending personalised videos to potential customers. 

Short and entertaining videos are more effective than long ones because people stay engaged and often re-watch the video. The longer a video is, the more likely viewers will switch off and visit another site. 

3.    Personalise your website and content 

Personalised content improves your customer relationships. The purpose of CRO strategies is to make your website more appealing for your audience, which makes personalised content a powerful tool. 

Personalisation is effective because it makes leads feel like you care about them, making them much more likely to purchase a product or service from your company compared to another one.

Examples of website personalisation includes welcoming your visitor by name and offering recommendations based on previous searches on your site. 

4.    Reduce bounce and exit rates

Before you can start to reduce your bounce and exit rates you need to understand what your current rates are and why. 

If your rates are high it could indicate that your website visitors are not engaging with your website, products or services. Use surveys to find out what users like and dislike about your site. For example, do they find it difficult to navigate or use on a mobile device? The feedback you receive can be used to improve your website and increase your conversion rate. 

5.    Guide your customers 

Simple website layout and content changes can dramatically improve your conversion rate. Here are some top tips to try:

Write a strong Call To Action (CTA): Get straight to the point in your CTA and remove any unnecessary words to prevent your viewers from losing interest. 

Streamline your navigation bar: Keep your navigation menu clear and uncluttered. Order your menu by the information that your customers want to see first, for example, an ‘About Us’ section or ‘Company Values’. Use main headings and sub-menus to make the navigation easier to follow. 

Ensure navigation is responsive on mobile: By 2024, the number of smartphone users is projected to reach 61.6 million people. With more people doing their shopping online via a mobile device, it’s important to make sure your website is mobile-friendly and the content and images are adaptable to smaller screens. 

Boost your ecommerce efforts

Do you need help boosting your CRO efforts? Maximise your ecommerce success with a strategy that works using our experience and skills. Get in touch today.