4 Ways AI Can Simplify Your SEO And Digital Marketing

Artificial Intelligence (AI) has changed the digital marketing landscape, offering great efficiency and speed. It gives innumerable opportunities to optimize your internal as well as external operations. 

This AI-enabled optimization helps digital marketers to,

1. Enhance the accuracy of keyword research, search intent, and competitor analysis
2. Audit old or low-ranking content of your website and suggest recommendations that help improve rankings
3. Improve SEO performance, the website traffic and generate more leads
4. Identify trends by analyzing billions of past data
5. Expand your social reach and grow your business 

"54% of executives say that implementing AI in their workplace has increased productivity." (Source: PWC) 

But what exactly is AI & how can you use AI in your SEO strategy? Let’s understand.

AI is a system that simulates human intelligence to perform specific cognitive tasks better. It automates repetitive processes and helps you focus on highly rewarding tasks.

AI technologies include machine learning, deep learning, natural language processing, computer vision, and more that help marketers perform tasks faster.  That’s AI.

Now, what AI means for SEO?

AI is one of the important components of major search engine algorithms, including Google’s Rankbrain. You can leverage AI in your SEO strategy for data processing, management, and analysis. It helps digital marketing specialists to deliver better SERPs results and make future-proof business decisions.

So, how can AI SEO help your business increase website ranking, traffic, engagement, and ultimately revenue? Let's understand.

#1. AI for Content Creation and Optimization

AI tools offer suggestions to create new content as well as optimize the old, low-ranking content for your website. They enable you to extract the topics and relevant top-ranking sites from the search data, ultimately helping you understand the ‘WHY’ behind your content. 

You can use AI SEO to find target keywords, understand user intent, identify trending topics, and much more that help you create relevant content.

AI tools like Grammarly can help you create a content outline, write paragraphs, meta titles and descriptions, complete sentences, create featured snippets, answer questions for SEO, translate content, and determine the ideal length of your content as well.

With AI, you can:

• Identify the best keyword for each web page
• Write interesting and quality content for your new web page
• Perform a site-wide content audit and optimize content automatically
• Resolve duplicate content issues and help you create unique content 
•  Suggest search terms and increase the relevance of your content

So investing in AI tools can help you create quality content and drive higher ROI.

#2. AI for Data Analysis and Improve Hyper-Personalization

Leveraging predictive analysis and machine learning capabilities, AI can provide you in-depth analysis of your customer behavior, their sentiments, preferences, and expectations. This enables you to render a personalized customer experience and make informed decisions regarding your SEO strategy for 2022.

AI can help you streamline your marketing tasks. You can get all the data from your campaigns. And based on this data analysis, you can simply test, learn and make assumptions to run your campaign so as to enable hyper-personalized experience to your target audience.

With AI-enabled data analysis, you can:

• Get the overall idea of your customers and their expectations
• Plan smart campaigns and winning SEO strategy
• Provide answers to your customers’ queries
• Increase conversations and gain trust 

#3. AI for Discovering Hidden Ranking Opportunities

AI-based software can help you identify the right keywords, topics, phrases, or SEO opportunities to better rank your web page. And AI tools like BrightEdge can review your SEO data and help you explore SEO opportunities. 

With AI, you can strengthen your SEO strategy and get better results by identifying hidden ranking opportunities. You can figure out what your competitors are not exploiting; you can get your topic analyzed using AI tools and work on that topic. This enables you to have a better chance of ranking your web page. 

You can get various topic ideas, extract search data, and analyze the top-ranking competitors’ sites and list of keywords. This helps you to create relevant and quality content.

#4. AI for Text and Voice Search

As text and voice-activated searches become more prominent, SEO will rely more on such dominant AI tools. You can provide information to your users via AI-enabled conversational search tools.

AI-powered text search provides the searcher relevant results based on their user behavior in real-time. AI can improve your brands’ search relevancy by improving poor search queries and misspellings. It enables smarter recommendations, helpful for eCommerce business owners.

Talking about AI-powered voice searches like Alexa or Google Assistant has a dramatic effect on SEO. Voice search plays a vital role in providing the best, more personalized user experience based on matching user search intent. Here are a few tactics you can implement to optimize for voice search -

• Focus on the local element like content relevant to a particular niche and integrating location-based long-tail keywords e.g. “coffee shop near me”
• Create persona-based, conversational, and voice-friendly content that includes long-tail keywords and appeals to different search query intents or FAQs.
• Optimize the rank zero snippets to get your valuable content in front of users using voice search.
• Structure your data by organizing and classifying your website content
• Focus on personalization, mobile responsiveness, and Google My Business listing

Summing this up,

AI is a game-changer for digital marketers, and it is essential to adopt as a part of your next year's SEO strategy. You need to structure your website content, audio-visual content, and product/service/solution offerings in such a way that attracts your target audience. If you are a digital marketing professional or search engine optimization expert, capitalizing on AI tools and technologies can surely help to increase revenue and reduce costs.

Now, it’s the time to get started with AI...are you ready?