4 Powerful Social Media Platforms for Brands

The best social media platform for you will depend on your specific marketing needs and goals. Whether you are a veteran social media marketer, a marketer looking to go into social media marketing, or a business owner looking to leverage social media to increase conversion and sales, it’s helpful to know the most powerful social media platforms around.

This knowledge will allow you to maximize your brand reach on social media, engage with the right audience, and score your social media marketing goals.

Social Media Promotion is an integral part of any brand planning to get visits via the Internet.

Choosing the social media platform which matches your business type and aligns with your business goals is an important decision.

But how do you make the best choice when there are pools of options of social media platforms out there to pick from?

If you are not careful, these so many options will drive you into a choice paralysis situation as having more options to consider drains our mental energy more quickly.

If this is currently your dilemma, then read on because this article is written with you in mind to help you in deciding the social media platform for your brand as I will tell you the 4 most powerful social media platforms for brands to leverage in their social media campaigns.

What Are The 4 Powerful Social Media Platforms For Brands?

#1. Facebook

Facebook does have some redeeming qualities for a brand. Facebook is one of the most effective ways to leverage social media for your business.

This social media platform continues to be the reigning champion of social media channels, as the #1 spot where friends connect and interact online.

More than just a meeting place for friends, this platform has grown into a venue for brands to market themselves through interaction with customers and self-promotion.

Whether you are a big corporation or a small local business, Facebook is a powerful marketing tool, it provides great space to keep customers informed, develop brand identity and awareness, and broaden your reach.

Below are a few ways you can use Facebook for marketing your brand.

#1. Facebook Can Help Promote Your Online Brand.

Your online presence is more important now than it has ever been as consumer interest in mobile and social media shopping continues to grow, and Facebook may be your best place to get in front of customers near and far.

According to Statista, Facebook has over 2.9 billion monthly users; no other social network can offer your brand such a level of potential exposure.

As the largest and first social media platform to achieve mainstream success, Facebook provides the most integration tools compared to other platforms, including follow buttons, photo sharing, and account logins.

These tools can lead customers back to your brand website and other online content you want to highlight.

#2. Facebook Forms Professional Connection Between Competitors.

One of Facebook’s overarching goals is bonding people, whether it’s old friends, current relationships, or those looking to meet new people.

While not every engagement on Facebook is beneficial, there are specific instances when its sheer number of users can be beneficial to brands.

#3. Alignment with Both B2B and B2C Brand

Have you heard that Facebook advertising is only for B2C brands?

Prepare to be surprised at how B2B brands can also run successful campaigns using Facebook.

#4. Full-Funnel Targeting with Various Forms of Engagement

Of all social platforms, Facebook is perhaps the only one that successfully caters to users at any stage of their engagement journey through the funnel.

Facebook’s targeting options, ad formats, and measurement capabilities agree well with any marketing strategy.

It is useful whether a prospect is in the proverbial upper funnel stages, casually browsing and just starting their research, or at the stage to decide a transaction.

#5. Drive Traffic Directly to Your Website

Facebook’s ad options enable driving referral traffic to your brand`s website.

Most people indeed open Facebook with the intent of staying there to browse its content.

However, if your ad is compelling and targeting is highly relevant, the ad will be sufficiently enticing for the user to leave Facebook and reach your website.

These and more reasons make Facebook a powerful social media platform for brands.

#2. YouTube

Now I know everyone has heard of YouTube and so it is needless to say it’s the best place to upload, share, discover, and watch great videos.

When you are trying to promote a brand, video is the way to go.

Let’s face it, we all love video. We love to go to the movies, we love watching the videos users post on Facebook

we love going down rabbit holes on YouTube need I say more? We do all of these because a video is compelling.

It’s like we can’t help ourselves but always crave video content to consume. How many times have you watched the video of the hamster eating a carrot? More times than you are willing to admit.

When people love video as much as that, it’s worth considering video as part of a marketing strategy.

 And, of course, by a video here, we mean YouTube. If you haven’t yet made YouTube marketing part of your overall plan, read on for some reasons you should consider YouTube marketing.

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