4 Name Tag Design Best Practices
Marcela P.
Business leader and Strategic Project Manager. Expert in planning and relationship building. Global experience interacting with C-level executives. Focused in ROI and brand recognition. I Make it Happen.
If you read my last post you will know my experience at a recent event with a name tag that was ineffective. Here are 4 tips to make your name tag a success:
1 - Determine what is the most important piece of information in your NAME tag (hint, hint) and make that information the largest. (The example below has the capital M as 1/2-inch tall.)
2 - Your graphics, logos and design should take no more than 1/3 of the space.
3 - Print the name tag front and back! Having a name tag that has twisted and is showing a white back is the same as not having a name tag at all. Bonus Tip: If you can not manage to print front and back, here is a life saving tip: Print your name tag twice and that will do the trick.
4 - Pay attention to the kerning. Letters should definitely not be on top of each other or touch to allow for easy reading. (I had to add this one Chris Cambron.)
Now you are ready to connect the world!
~Marcela Pasten.
Business leader and Strategic Project Manager. Expert in planning and relationship building. Global experience interacting with C-level executives. Focused in ROI and brand recognition. I Make it Happen.
1yRuba Abdul Aziz
Business leader and Strategic Project Manager. Expert in planning and relationship building. Global experience interacting with C-level executives. Focused in ROI and brand recognition. I Make it Happen.
1ySandro Francini
Sr Manager, Enterprise Services Transformation & Strategy
8yGreat post, Marcela! ...and nice name tag!! 😉
I was impressed with #3...it was the first time in 20 years of events and trade shows I didn't have to worry about "flipping my tag" around to make sure there wasn't an awkward pause if someone hadn't met me yet or he/she didn't remember my name!
Senior Director, Global Growth Marketing at G-P | Revenue Marketing Leader
8yMarcela - this post could not have come at a better time as I plan my networking breakfast + panel in 2 weeks. I love the #3 bonus tip. Hope all is well!