3 Steps to Grow Your Tik Tok Brand

3 Steps to Grow Your Tik Tok Brand By Coach David Schuman, NUC Sports and @coachschuman on Tik Tok

Tik Tok is quickly becoming one of the most widely used platforms on social media to build brands, businesses, and communicate your message. I have analyzed and developed my own brand on Tik Tok to become one of the fastest growing brands in the football space. The great thing is anyone can grow a brand, but learning how to do it can be difficult and time consuming. Luckily as one of the early adopters in this space I have grown steadily and quickly with no gimmicks, no dancing ( or very little dancing) and no hook for people to latch on to me. I will preface that I do have a large following from running my business in the football space for over 15 years. I also do have a base already of over 100k Instagram and over 500k Twitter followers. I have been able to grow my account by some trial an error and then settling in on several important steps that will help you grow faster and with less trial and error.

Here are the 3 Steps:

1. Have a niche that people will gravitate towards. You can't be everything to everyone, this is a recipe for failure. Focus on your niche and make that niche laser focused. I am laser focused on High School Football. If you like food maybe focus on Cajun Food or Cajun Cooking or even just lobsters. Picking the right niche will help you grow faster.
2. Be an expert in your niche. Authenticity and knowledge is what everyone is seeking, if you can offer that people will follow. If you can offer that and be entertaining, then you get a lot of people to follow. The more creative, the more expressive and the more expertise you have, the faster you will grow
3. Post often. You must post every day, you must post multiple times a day and you must focus your content on 2-3 areas. The algorithm that Tik Tok uses is the most effective algorithm in the world and if you use hashtags properly and post often you will gain expertise, following and growth. Use hashtags relevant to you, not just riding the trending topics but topics that you can dominate. I dominate #coachschuman and #nucsports and have millions of views on those hashtags which have become associated with my brand

I hope these quick steps help you out on your journey. On my next article I will get into depth on strategies that can be used to grow fast and gain depth as an influencer.

Follow me on here and DM me anytime or reach out to me @coachschuman on all social media.

David Schuman