3 must-have resources for your 2025 data strategy
Welcome to Looped In, a monthly newsletter that features tips, POVs, best practices, and memes all about marketing and data.
Happy end of 2024! For those of you eager to kick off 2025, we’ve got a great slate of resources.
Let’s skip the year-end cliches and get into it.
🚀 3 resources to kick-start your data strategy in 2025
If you want 2025 to be the Year of Your Data Strategy, these resources are a great place to start.
We have a roundup of 10 resources you need for your 2025 data strategy, but here are our top three.
1. Scott Brinker's Martech for 2025 report and interviews
Scott Brinker and Frans Riemersma teamed up to produce an epic Martech for 2025 report detailing trends in martech and AI. The 108-page tome features some must-read survey stats and opinions from martech leaders on where the industry is headed.
If you don’t have the time to read through the whole report, you can also check out the conversations Scott and Frans held with martech thought leaders, including GrowthLoop’s CEO Chris O’Neill.
2. Be like CHG: Data strategy advice from Luke Stenis
When we talk data strategy, we focus a lot on the tech — how we collect data, where we store it, how we access it.
But a successful data strategy hinges on one critical element: the people.
Watch this interview clip from CHG Healthcare’s Luke Stenis on how he gets — and maintains — buy-in for CHG’s data strategy.
3. Marketing + data = 🫶
A successful data strategy involves collaboration between marketing and data teams. But historically, these two teams don’t integrate — focusing on different business objectives, goals, and success metrics.
Bringing these teams together is possible, and GrowthLoop Co-Founder Chris Sell talks all about it on this episode of the Deconstructing Data podcast.
👋 GrowthLoop IRL
A roundup of in-person events we’ll be hosting or attending in the next month
CES 2025
That’s right, we’re excited to join the biggest event in tech, CES 2025, Jan 7-10! If you’re planning to scale your AI and data cloud strategy in 2025, book some time with our team. Mary Kheedo, Ash Giles, Jace Dicker, and Kyle Martinowich will be on the ground in Vegas and ready to answer questions like:
👉 How can I maximize my data cloud investment?
👉 What’s the next step in building a future-ready AI strategy?
👉 How can I drive personalization at scale?
→ Book a time to meet up at CES!
NRF 2025
Headed to “Retail’s Big Show”? We are, too! Join us at NRF 2025 in New York City January 12-14. Our CEO, Chris O'Neill will be attending alongside Art Harding, Ash Giles, and JD Mooney.
Book time with us to chat about:
💸Accelerating your retail media network (RMN)
💸Democratizing data cloud access
💸Optimizing AI investments
💸Unlocking new opportunities with first-party data
→ Book time to meet up at NRF!
🛟 3 LinkedIn posts to save for later
Bookmark these or share them with your coworkers.
Thanks for reading! 👋 See you in 2025.