3 Key Sales Actions to Close 2024 on a High!
The start of a new quarter isn't just a date on the calendar; it's an opportunity to reset, refocus, and revolutionize your sales approach.
As someone who's had the privilege of coaching Fortune 500 sales teams, I've seen firsthand how the right strategies can turn a good quarter into an exceptional one.
Today, I'm sharing 3 powerful actions that can propel your sales efforts to new heights this quarter. These aren't just theoretical concepts - they're battle-tested strategies that have helped our clients achieve breakthrough results.
Let's dive in.
1. Conduct a Joint Risk Assessment with Customers
Take the time to sit down with your key accounts and conduct a joint risk assessment. Look at risks from different angles - financial, operational, technological, and even personal.
As one of our clients shared, "Doing this joint assessment will actually help you to identify what truly is stopping the deal so you can take action."
Remember, your customer's risk can be your opportunity in disguise. By proactively addressing potential roadblocks, you can clear the path to larger deals and faster closes.
2. New Levers for Value Creation
In sales, we often talk about the 1+1 principle. It's not just about what you can offer, but how you can combine your offerings to create exponential value for your customer.
Ask yourself:
How can you pair your products or services in innovative ways?
What complementary solutions can you bring to the table?
By thinking creatively about value creation, you can transform a simple transaction into a strategic partnership.
3. Coaching as a Catalyst
Coaching isn't just a nice-to-have; it's a critical accelerator for sales performance. As a leader, your role is to be both a mirror and a window for your team.
As a mirror, reflect back their strengths and areas for growth. As a window, open up new possibilities and perspectives they might not see on their own.
Regular, structured coaching sessions can help your team members sharpen their skills, overcome obstacles, and unlock their full potential. It's not about telling them what to do, but about asking the right questions that lead to powerful insights and actions.
Stay focused on creating value, elevating your engagements, leveraging technology, and continuously developing your team's capabilities. With the right approach, you can turn this quarter into a launching pad for sustained sales success.
Remember, success in sales isn't just about what you do - it's about how consistently and excellently you do it.
Let's make this quarter count!