2024 Wrap Up: ZoomInfo's Most Impactful Articles

2024 Wrap Up: ZoomInfo's Most Impactful Articles

Hey there! Hope you all behaved yourselves at your office holiday parties. 

We know your plate is full right now trying to close out your end-of-year quota, and we’ve got just the thing to help — our best, most impactful content from our blog this year. 

These posts were the stars of our demand and lead generation programs, which leverage our content to reach good-fit prospects in our target market. If folks engage with our content and become qualified opportunities for our sales team, that's a VERY strong signal that our key audience loves the topic. And every year, we dig into performance data like this, to find out which topics resonate the most — giving us a clear roadmap for where to focus our future efforts.

Before you read through them, just a quick note: this newsletter will be taking a break for the next two weeks. We’ve had the best year with you, and are grateful for every single one of you. Happy Holidays! 

Alright, without further ado, here are ZoomInfo’s best articles of 2024, full of tips and tricks to help you wrap up those last few deals. 🎁

Dig in! 


12 Tips for Selling to the C-Suite: What Top Sellers and Execs Say

C-suite executives have the power to close deals, drive revenue — even alter the trajectories of entire businesses. Connecting with these leaders and winning their trust is a valuable skill to develop.

But how should frontline sales professionals approach selling to the C-suite? We called on ZoomInfo’s top sales people — including our founder and CEO @Henry Schuck — to bring you this insider’s guide for selling to the C-suite.

We cover a range of actionable strategies you can adopt right away, as well as key considerations facing frontline salespeople and executive buying committees, all backed up with proven insights and experience.

Find the 12 tactical tips, along with video explanations of each, in this article.


Timing is Everything: Here’s the Best Time to Cold Call Prospects

The timing of a cold call can make all the difference between landing a sale or getting hung up on. That’s why there’s an endless supply of advice about when to hit the phones, and when to avoid dialing at all costs.

Are late mornings on Wednesdays good? How about 4 pm on Mondays? While it feels more satisfying to target a specific time and day, these time slots actually don’t guarantee your prospect will answer — and they’ll definitely be harder to manage if you’re juggling multiple time zones.

So what’s the secret? Find out in this article


How Marketers Are Using Generative AI to Stay Ahead

Generative AI has rapidly moved from a novelty technology to a staple of marketing tech — two out of three marketers surveyed by LinkedIn are currently using it. But only a quarter of marketers have an “extremely good” understanding of how to use AI in their day-to-day work. 

Ready to move beyond the basics and delve into innovative, impactful ways you can use generative AI to make your job more efficient and enjoyable? We asked marketing leaders to share their favorite ways to use generative AI in their daily workflows, way beyond drafting LinkedIn posts. Some of their answers may surprise you: read them here.


How to Write One Great Cold Email

Research, outreach, reminders, and tracking all limit the time your sales team has to connect with prospects and solve their problems. 

And although email is an extremely effective communication channel, it’s also one of the most time-consuming. Email automation makes the job a lot easier — but your automated emails can’t waste the prospect’s time or come off as hollow or impersonal.

At ZoomInfo, we’ve spent years building and refining outreach practices that you can employ in your sales motions. It only takes one great cold email to get started. Here’s how to write yours.


Overcoming Sales Objections: 12 Proven Strategies from the Sales Floor

Ask any salesperson about the most difficult part of their job, and chances are high that they’ll say handling objections.

Although objections are to be expected in any sales role, overcoming them isn’t always easy. The key is knowing how to really listen to what prospects are telling you, focusing on establishing genuine rapport, and demonstrating compelling value.

@Abdulla Casino, a sales development manager at ZoomInfo, and @Philip Nagel, a sales director at ZoomInfo, share their extensive experience with handling objections, including 12 proven strategies from ZoomInfo’s sales floor, in this post.


Thanks for reading!

Have something you’d like us to cover in the new year? Let us know in the comments.

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