What Quantum Physics has to do with Branding?

Quantum physics show us that everything is energy, that we are all connected, that we form part of the same system, and that we are all one. And what this has to do with branding?

If all is energy, organizations are also energy. Organizations are material things, which are forms of energy, they are people, and we are also energy. Even behaviors and thoughts are energy. In fact, organizations are living systems full of one type of energy or another. So, how can we approach branding differently knowing this? How can we manage our organizational energy to make a more powerful and impactful brand?

A brand, as a whole, projects the energy of its organizational system, its culture, its truth. In this light, in order to have a respected and robust brand the only thing we need to do is to manage and align all those energies that make up the Organizational Energy System (OES)® (see www.pinea3.com for more information). Everything we do brings one form or another of energy into our organization: cooperation, competition, communication, listening, customer orientation, environmental respect, innovation, design, etc. The brand is just the reflection of all these energies together, the organizational make-up, so to build a powerful brand we have to “clean and develop” the organizational soul. Simple, right?

In fact, there is a much shorter explanation that links quantum physics with branding: quantum physics are scientifically demonstrating ancient concepts of spirituality. If you apply those concepts to branding you quickly understand that it’s not possible to improve the perception of your brand, unless you understand and manage your organization as a holistic system. To be a brand with good karma, you have to build it up with good actions; otherwise it will sooner or later catch up with you, don’t you think?