20 Essential Tools Every Copywriter Needs in Their Arsenal

The digital age has changed how we consume information. Now, people don’t focus on one thing for long, and it’s tougher to stand out as a writer. As a writer, your words are super important. But making great content all the time can be hard. There’s too much to know, sometimes you can’t think of anything to write, and the rules for getting noticed on the internet keep changing.

Don’t worry, though! I am here to help. This guide will show you the top 20 tools that will make writing simple and easy for you. I have organised them to make your work easier, whether you’re researching, battling to come up with ideas, or trying to get your writing seen on the web.

But I am not just going to list the tools. I will explain what each one does and how it can make your writing better. I will also give you some extra tips.

By the end of this guide, you’ll have everything you need to become a pro writer in the digital world. So, get ready to write, focus, and let’s get started!

Research and Grammar Tools:

• Grammarly: A staple for catching typos and grammatical errors, Grammarly helps maintain a polished and professional look for your writing.

• Hemingway Editor: This online tool highlights complex sentences and suggests simpler alternatives, promoting clear and concise writing.

• Google Scholar: Unearth credible academic sources and delve deep into research topics with Google Scholar’s vast database.

Brainstorming and Inspiration Boosters:

• Evernote: Capture fleeting ideas, organize research, and craft outlines with Evernote’s user-friendly interface.

• Portent’s Content Idea Generator: Struggling for inspiration? Spark new content ideas with Portent’s free brainstorming tool.

• Answer the Public: Discover real user questions related to your topic with Answer the Public’s insightful search insights.

SEO and Content Optimization Tools:

• Ahrefs: Uncover search volume, analyze competitors, and optimize your content for search engines with Ahrefs’ powerful SEO tools (Free plan available).

• Yoast SEO: Simplify on-page SEO optimization for WordPress with Yoast SEO’s plugin, guiding you towards search engine success.

• Copyscape: Ensure originality and avoid plagiarism with Copyscape’s online plagiarism checker.

Productivity Powerhouses:

• Trello: Organize your workflow, manage deadlines, and collaborate with ease using Trello’s intuitive project management boards.

• RescueTime: Gain valuable insights into your time management habits with RescueTime’s tracking and reporting features.

• Freedom: Minimize distractions and boost focus by blocking specific websites and apps with Freedom during your writing sessions.

Content Creation and Design Tools:

• Canva: Craft stunning visuals like infographics and social media graphics to complement your content using Canva’s user-friendly design tools (Free plan available).

• Unsplash & Pixabay: Find high-quality, free-to-use images to elevate your content with these royalty-free image libraries.

• QuillBot: Rephrase and rewrite sentences while maintaining meaning with QuillBot’s paraphrasing tool (Free plan available).

Bonus: AI-Powered Companions:

• Jasper: Explore the power of AI writing assistance with Jasper, a tool that can help you generate content ideas, outlines, and even full drafts (Paid plans available).

• Rytr: Another AI writing assistant, Rytr offers various writing modes and plagiarism checks to streamline your content creation process (Free plan available).

• ShortlyAI: Summarize lengthy articles or create different content formats (like social media posts) from existing content with ShortlyAI’s AI summarization features (Paid plans available).

Cultivating Your Craft As a Writer

While these tools can empower your writing process, remember that they’re just one piece of the puzzle. Here are some additional tips to consider as you refine your craft:

• Become a voracious reader: Immerse yourself in different writing styles and genres to expand your vocabulary and understanding of effective storytelling.

• Sharpen your editing skills: A keen eye for detail is essential. Dedicate time to honing your editing skills to ensure your work is polished and error-free.

• Network and connect: Surround yourself with other writers and content creators. Join online communities or attend industry events to exchange ideas and learn from each other.

• Stay curious and experiment: The digital landscape is constantly evolving. Embrace new technologies and experiment with different writing styles to keep your content fresh and engaging.

By equipping yourself with the right tools, honing your craft, and staying engaged with the ever-changing world of content creation, you’ll be well on your way to becoming a copywriting master. Remember, the most powerful tool you possess is your own creativity. So, wield your words with confidence and let your voice be heard!

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