10 Top Gamification Trends and Strategies to Grow Your Business in 2023

From healthcare to education and corporate training, the deployment of gamification has always served industry experts with outstanding results. Presently, gamification has evolved as a leading performance-driven tool that helps to optimize business operations, motivate employees, and impress customers throughout the year.

In 2020, the global market value of gamification was only $9.1 billion which will experience a massive revenue growth of $30.7 billion in 2027. (Source: FinancesOnline)

As the demand to utilize gamification across enterprises is constantly growing, solving this increasing requirement will help you to earn surplus dividends and recognition. You have to concentrate on deploying top-notch gamification services to achieve the desired result.

Besides, to boost your service quality, you also have to gain familiarity with the 10 top trends in gamification which this post will present to you now. So, it is time to follow the:

10 Best Gamification Trends and Strategies in 2023 and Beyond 

1. Deeply Engage Customer Loyalty Programs 

Many brands use customer loyalty programs as an ideal medium to reward regular customers with facilities like attractive discounts, free meals, etc. to boost user retention and maximize sales volume with surplus revenue generation. 

The arrival of gamification has already provided customers with a better rewarding experience to enjoy these loyalty programs. But in the coming days, the impact will be more immersive with the introduction of mini-games and highly exciting competitive events to raise the excitement of grabbing these loyalty programs.

2. Integration of AI (Artificial Intelligence)    

It is one of the top gamification trends that you should watch out for in 2023. Presently, gamification has excelled in boosting the motivation, confidence, and job skills of employees quite immersively.

But in the coming years, the deployment of AI with gamification will allow organizations to bring out more personalized and adaptive training programs to upskill and boost the productivity of each employee quite effortlessly.

This will eventually empower your employees to perform quite consistently and efficiently to contribute to the growth and success of your company as an invaluable asset.

3. Embrace AR & VR Platforms

Whether to increase sales or engage customers, AR & VR platforms do serve the distinct requirements of industries quite impressively.

Now, with the integration of gamification, they will have the privilege to keep end users hooked with various game-like elements in these immersive 3D platforms to earn points and rewards which can be used to receive discounts or freebies on every purchase. 

It is one of the top gamification trends that will allow enterprises to leverage the potential of AR and VR at a massive scale to ensure an unforgettable shopping and purchasing experience for their customers on a long-term basis.

4. Elevate Learning Quality

The impact of gamification in education has significantly improved the conventional learning experience of students. It has generated a deep learning habit among students with the motivation to gain recognition and growth in the academic world.

Now, this effect on learning will become more personalized and natural with the arrival of the Metaverse platform. In this universal decentralized 3D world, students will obtain an awesome experience of learning through gamification.

The engaging audio-visual effects of this universal 3D platform will help them to smoothly understand the complex chapters of science and mathematics within a very short time. Moreover, the immersive Metaverse environment will also make them quite keen to participate and accomplish various academic tasks to earn rewards and prizes.

5. More Penetration in Social Media and Mobile Apps

Industries will be immensely benefited from the deployment of robust gamification services in social media and mobile applications at a large scale. This will help them to accomplish goals like boosting user reach, improving sales volume, increasing revenue generation, promoting brand awareness, etc. quite easily with the introduction of highly engaging and competitive events every year. 

6. Speed Up The Recruitment Process

It is one of the top gamification trends that you will witness in the coming days. Usually, job seekers have to participate in several rounds of interviews that involve machine tests, aptitudinal tests, group discussions, and so on to be selected by a company.  

But serving employees with a gamified task will help employers and recruitment agencies to understand his/her skill and potential for a particular job role within a less time. Subsequently, it will also reduce the onboarding time which shall benefit both the company and candidates on a long-term basis.

7. Influence Decision

You often have to work hard when convincing or attracting customers. This gradually takes a lot of time and effort to achieve the desired outcome as the competition in the market is always quite high.

But leveraging the power of gamification, you will have the scope to convince users in various digital communication platforms to spend money on your products and services quite effortlessly. This works quite great and also helps to establish your brand identity quite marvelously.

In the coming year, organizations will put more effort into gamification when communicating with prospective clients or customers to ensure surplus sales and revenue.

8.   Gain Prominence in Virtual Events

Organizing virtual events like live concerts or attending webinars, etc. have gained momentum since the Covid-19 pandemic. But to ensure massive participation and lively response from the audience, you have to concentrate on gamification. This may involve serving visitors with various engaging tasks to gain rewards like receiving a premium VIP pass, minimum entry or registration fee, face-to-face interaction with celebrities, etc.   

9. Promote Civic Responsibilities

As gamification has proven potential to influence user behaviors, efforts are on to introduce it in promoting a sense of hygiene and cleanliness among people, especially students.  The initiative has already started to gain visibility with the introduction of the Fun Theory program by Volkswagen. The purpose is to alter the behavior or habit of people through fun activities. In the coming days, this trend will gain more importance with the proper utilization of leading-edge gamification services. 

10. Use of Blockchain Technology

As gamification intends to reward hard-working and committed employees, the integration of blockchain technology will allow you to either utilize or exchange rewards like coupons, passes, etc. with other employees to earn more points and revenue quite smoothly.

Similarly, the involvement of blockchain technology will also authorize every worker to determine the rules, levels, etc. of a task that is based on gamification without seeking third-party approval. No doubt, this upcoming trend will tend to boost employee engagement towards various gamified activities quite vehemently.

Closing Statement

Gamification refers to the practice of integrating game-like elements that include challenges, rewards, competitions, etc. in non-gaming activities, websites, and applications to boost user engagement quite massively. Presently, every industry is quite satisfied with the proven benefits of gamification, especially in education. If you are also very much excited to deploy gamification, you must schedule an appointment with the best app development company to obtain the best results on time.