Zync Digital’s Post

Political campaign ads have inundated the airwaves, making it tough for everyday advertisers to get their message out. Advertisers are now weighing the risks of investing in TV or radio commercials versus billboards, where they can guarantee their ads will be seen without being bumped by political ads. At Lamar, we firmly believe that a well-planned marketing strategy based on choice, not chance, is crucial to the success of your brand. #ChoiceNotChance #DontGetBumped

Why Wrap? Numerous studies indicate that wraps are, dollar for dollar, the best form of advertising available today. Wraps are unique, innovative, attention grabbing, and cost less than all traditional forms of advertising. 🎯 A wrap is 40 times more cost-effective than a standard television ad. 🎯 Wraps work for your company 24 hours a day, seven days a week, generating between 30,000-70,000 impressions daily, and all for a one-time advertising expenditure. 🎯 One out of three Americans do not read a daily newspaper or watch local TV news broadcasts, but 96% of Americans travel in a vehicle each week as either a driver or a passenger. 🎯 A vehicle wrap typically costs less than the set-up and first two months of a billboard advertisement, and they typically last for 3+ years. #gamweregood #wraps #vehiclewraps

Which ad budgets are expected to soar this holiday season? Unwrapping Winmo's Holiday Spenders Report plus key trends from The Christmas Creep and social shopping to the Election Effect... 🔗 Link to the report (by Jordyn Missel) in the comments #advertising #retail #media #marketingtrends

REMINDER to unlock unbeatable deals with SABC’s Black Friday Packages across TV, Radio, and Digital platforms! 📺🎙️💻 Maximize your brand’s reach with tailored advertising solutions that deliver results. #SABCBlackFriday #BlackFridayDeals #Advertising

Recent research from the Advertising Association and WARC suggests that advertisers are expected to spend a record £10.5bn on advertising for the festive season, marking a 7.8% year-on-year rise. Yet new research from Kantar shows positive sentiment towards Christmas ads is the highest since measurement began, with 59% of people saying they ‘love’ Christmas TV ads, up from 51% in 2023. Read the full story: https://hubs.ly/Q02XrVt90

In this edition of Advertisers Watching Ads, from Automated Creative, marketers unpack the latest John Lewis Christmas ad — a nostalgic journey through sisterhood. Does this festive ad warm your heart, or does it miss the mark? Watch the full conversation to see what they had to say: https://hubs.li/Q02-Z6cP0

When I moved to London 10 years ago, I was struck by how the UK stands out as a global hub for marketing innovation. The Christmas advert season is perhaps its most brilliant showcase. This was new to me. In Britain, these adverts aren’t just commercials—they’re cultural moments. As the FT puts it, “first screenings of Christmas adverts are treated like film premieres.” The scale of it all is also remarkable. To quote FT again: “The Christmas ad season is often described as the UK equivalent of the Super Bowl.” And here’s the twist—while £500mn is spent on Super Bowl ads to target 335 million Americans, UK advertisers will spend £1.4bn this Christmas to reach a population one-fifth of that size. For someone who’s new to this tradition, it’s a yearly reminder of how much impact great storytelling and emotional resonance can have—not just on consumers, but on our industry as a whole. FT article: https://lnkd.in/eyGWaPTt Links to some of the commercials are in the comments. #marketingeffectiveness #christmasadverts

Every holiday season, marketing reaches new heights as brands go all out to create unforgettable Christmas TV adverts. More and more companies are showcasing their products through heartwarming, festive, and often cinematic ads that capture the magic of the season. From emotional storytelling to fun, festive scenes, these ads are becoming as much a holiday tradition as the celebrations themselves. Which Christmas advert are you loving this year? Here’s our top 3 👇🏼 1. Sainsbury’s collaborate with the BFG and use real employee Sophie to execute their story. 2. Greggs featuring Nigela Lawson. Totally brilliant as she famously once said she would never eat a Greggs but they’ve turned her into a huge fan! 3. M&S featuring Dawn French. Very funny as she plays two roles, herself and the fairy. Keep a look out on the TV to catch the adverts and let us know in the comments which your favourites are 👇🏼 . . . #SparkNewIdeas #marketingandbrandingessex #festivebranding #christmasadverts2024 #tvads #greggschristmas #CreativityUnleashed #BusinessMarketing #TVMarketing #supportlocalbusiness

In this episode of #AdWatchers, hosts Dan and Annie discuss the complexity behind supporting #1 claims in #advertising, review relevant National Advertising Division cases, and provide valuable insight to advertisers regarding the type and degree of information required to support such claims. Listen here: https://hubs.la/Q02lSQ3F0

An absolutely beautiful message ❤️ , but falls a "Lidl GB" too short. (damn it, the GB ruined my joke!) It’s Day 4 of #12adsofXmas and my review of this year’s #Christmas adverts for #AdsAlexAppreciates. Positives: - Fantastic message of giving at Christmas, albeit surprising to come from Lidl rather than a toy retailer or other. Great societal message, giving to those at Christmas who need it more than others.  - True to the brand’s play of words with Lidl/Little which has been a constant campaign mechanic for a number of years now. - Some fun product featuring, such as the Lidl branded hat at the end. Negatives: - Found it all a bit slow and clunky. Meant to be a Christmas Story-esque, but just felt long and indulgent at times (he says writing a long Linkedin post!), as well as hard to follow in parts unless I’m paying a lot of attention.  - Too reliant on the VO, without it, the advert doesn’t really work.  - As mentioned above, was surprised this came from Lidl. Didn’t feel enough food was shared for a food retailer at it’s core, but also, if playing on the middle aisle value proposition that Lidl give, then bring more attention to that as well. Just felt a bit flat on both regards. What’s the scores on the doors? - Stand out: 1 (couldn’t place that this was distinctive to Lidl bar the many mentions of Lidl in the VO) - True to brand / proposition: 2 (It kept true to the Lidl/Little campaign and featured some product) - Strong Emotional Hook: 3 (the message was strong, just felt it could have been executed better and clearer). Total score: 6 Summary: I liked the message, just not the execution. Reminds me of the insights behind one of the greatest Xmas adverts of all, the John Lewis & Partners “the Long Wait” advert from 2011 (first mention of JL in this list - where will it's 2024 advert feature?!) What do you think? Maybe I’ve got it a Lidl wrong and should have interpreted it differently? All views are my own, why not share yours? #brand #marketing #advertising #advert