Zubair Abdul Rahman’s Post

Can canceled food delivery orders save the planet? Zomato thinks so 🌍 Zomato's new #FoodRescue initiative is a game-changer in the fight against food waste. #Zomato, you won a fan from across the border 💕 Here is why: Canceled orders that were once a loss now become an opportunity for users to grab freshly prepared meals at discounted rates. Win-win, right? Do you know why this matters? ➕ Food Waste Crisis: According to the UN, 1.3 billion tons of food is wasted globally yearly, while millions go hungry. ➕ Very Impactful Solution: #Zomato's initiative addresses this head-on by reducing wastage and providing affordable meals for users. ➕ The Data Speaks: Studies show that tackling food waste could save $120 billion annually by 2030 (FAO). Other QSR and delivery giants like McDonald's and Starbucks have also ventured into similar efforts, proving that sustainability is the future of food. This move by #Zomato is super smart and a blueprint for the industry. More brands should think about how canceled or excess inventory can be turned into value for both consumers and the planet. Aggregators like foodpanda Careem UberEat HungerStation | هنقرستيشن talabat should take notice! Global giants like KFC Domino's Subway ALBAIK Food Systems Co. The Wendy's Company should also explore innovative solutions to promote sustainable eating and minimize waste. This initiative needs to start at the micro level and the common man and local restaurants need to take responsibility for minimizing waste and promoting sustainable eating. #FoodWasteReduction #Sustainability #QSRInnovation #Zomato #CustomerExperience #FoodTech #SustainableEating #BrandLeadership #FoodRescue #TechForGood #CircularEconomy #SustainableFood #EcoInnovation #GreenInitiatives #WasteToValue #SustainabilityGoals #taimurshahid

Zomato’s Food Rescue Initiative: A New Standard for Quick Food Commerce? Zomato’s Food Rescue initiative could be a game-changer, showcasing an effective proof of concept for quick food commerce within a 3 km radius. By leveraging real-time data on surplus food from nearby restaurants, Zomato can create a streamlined system that efficiently directs excess food to local consumers. This not only cuts down on food waste but also minimizes delivery times - making fresh food more accessible on demand. Why does this matter? Sustainability: Reduces food waste by distributing excess food promptly. Local Commerce: Opens up new opportunities by connecting consumers with nearby restaurants in real-time. Efficiency: A 3 km delivery radius ensures food stays fresh, while lowering logistical costs. If scaled, this model could redefine local food distribution and set a new benchmark for sustainable, rapid food delivery. Could this be the future of quick food commerce?

Exciting News from Zomato: Introducing the ‘Food Rescue’ Initiative! Zomato takes a bold step toward sustainability with the launch of their Food Rescue feature. 🌟 Exciting times for sustainable dining solutions in the food tech space! Zomato’s latest feature, Food Rescue, is tackling the challenge of food wastage head-on by allowing users to claim canceled orders at a discounted rate. This initiative aligns with sustainability goals while benefiting consumers and restaurants alike. Pros of Food Rescue: • Reduces Food Waste: Repurposes canceled meals, preventing edible food from being discarded. • Discounted Meals: Offers consumers an opportunity to enjoy meals at lower prices. • Restaurant Support: Ensures restaurants recoup some of the costs from canceled orders. • Eco-friendly: Contributes to a more sustainable food delivery ecosystem. Potential Considerations: • Limited Availability: Only shown to users within a 3 km radius, which may restrict reach. • Freshness Window: Quick decision-making required as offers last only for a few minutes. • Exclusions Apply: Not available for highly perishable items like ice cream. Zomato has committed to keeping this initiative non-profit, except for covering necessary taxes. A thoughtful step towards responsible consumption! 💭 What do you think about this move? Will this reshape how we approach food sustainability in delivery services? Share your thoughts below! #Zomato #FoodRescue #Lesswastage

Exciting News for Vegetarian Food Lovers and Innovators Alike! 🌱🚚 Zomato has officially launched a veg-only fleet, pioneering a new category in the food delivery industry. This strategic move not only addresses the dietary preferences and concerns of vegetarians but also sets a benchmark for how businesses can innovate and lead the market by creating entirely new categories. Why is the role of a category leader crucial in driving business growth? According to a study by Harvard Business Review, companies that create new categories can capture a disproportionate share of profits because they shape consumer preferences and define the criteria for consumers’ purchasing decisions. By launching a veg-only fleet, Zomato is not just responding to a market need; it’s actively creating a new market segment, demonstrating how innovation can lead to growth and solidify a company’s leadership position. This development is a testament to the power of innovation and the importance of understanding and catering to customer needs. It challenges businesses to think beyond traditional boundaries and explore how they can meet underserved or entirely new customer needs. I’m intrigued to see how this bold move by Zomato will influence the food delivery industry and other markets. What are your thoughts on creating new categories as a strategy for business growth? Do you see other industries where this approach could be beneficial? Let’s discuss below! And don’t forget to follow for more insights and updates on market leadership and innovation. #Zomato #VegOnly #FoodDelivery #MarketLeader #Vegetarian #Innovation #BusinessGrowth #DSuperASK #SocialMediaSpecialist

🚨 𝐙𝐨𝐦𝐚𝐭𝐨'𝐬 𝐍𝐞𝐰 𝐅𝐨𝐨𝐝 𝐑𝐞𝐬𝐜𝐮𝐞 𝐅𝐞𝐚𝐭𝐮𝐫𝐞 🚨 𝐀 𝐖𝐢𝐧-𝐖𝐢𝐧 𝐟𝐨𝐫 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 & 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 🍔🌱 I recently came across Zomato’s innovative 𝐅𝐨𝐨𝐝 𝐑𝐞𝐬𝐜𝐮𝐞 𝐟𝐞𝐚𝐭𝐮𝐫𝐞, and I have to say, it’s a game-changer for both customers and the environment! The idea of being able to book cancelled food orders at a discounted price is brilliant. Not only does it offer a fantastic opportunity to enjoy great meals at a lower cost, but it also helps reduce food waste—something that’s incredibly important in today’s world where sustainability is becoming a key focus for businesses and consumers alike. 🌍💚 In my opinion, this is the perfect example of how tech-driven solutions can create a more efficient, responsible, and customer-centric food delivery ecosystem. As a consumer, I’m all for a win-win situation—getting delicious food at a discount while also contributing to a more sustainable planet. 👍 I’m really excited to see more brands adopt similar initiatives that not only benefit their bottom line but also have a positive social impact. What do you think? Will this change how you order food? Let me know your thoughts! #Zomato #Sustainability #FoodRescue #TechInnovation #CustomerExperience #SustainableLiving #FoodWaste #Discounts 4o mini

Zomato’s ‘Pure Veg’ Initiative: A Step Towards Inclusivity or a Misstep? Hello LinkedIn network! It’s been a buzzing week in the food delivery space with Zomato’s announcement and subsequent retraction of their ‘Pure Veg’ service. 🌱 Zomato aimed to cater to the vegetarian demographic by introducing a ‘Pure Veg’ mode, which would feature restaurants serving only vegetarian food and delivery partners donning green uniforms. However, the initiative quickly stirred a social media storm. Critics argued that the ‘pure’ designation could inadvertently perpetuate a dichotomy that mirrors caste-based notions of purity and pollution. In response to the backlash, Zomato’s CEO, Deepinder Goyal, and his team were on a marathon 20-hour Zoom call to navigate the controversy. The outcome? A swift rollback on the green uniform concept, while maintaining the option for users to choose vegetarian restaurants. This move highlights the delicate balance companies must strike when addressing customer preferences and social sensitivities. #zomato #purevegcontroversy #inclusivity #consumerbehavior #socialimpact

Zomato's Food Rescue Initiative Zomato’s Food Rescue initiative addresses India’s alarming food wastage of 74 million tons annually by redirecting canceled orders to nearby customers at discounted rates while maintaining the original packaging. The initiative benefits all stakeholders - restaurants, delivery partners and customers, while also promoting sustainability and addressing food insecurity. Key Highlights: Financial Advantages: Restaurants recover costs partially through payments from claimed orders, while delivery partners receive full compensation for their trips, ensuring equitable pay. Marketing Benefits: Strengthens brand loyalty by appealing to eco-conscious consumers and positions Zomato as a sustainability-focused industry leader in a competitive market. Sustainability Impact: Reduces food waste and associated economic losses, estimated at $12 billion annually, aligning with global goals to combat waste and improve food security for 234 million Indians. Food Rescue exemplifies Zomato’s commitment to innovation by balancing financial viability, sustainability, and social responsibility, setting a benchmark in the food delivery industry. Research Credits - Maulli Maheshwari Editing Credits - Sahil Jaisinghani

🚀 Can Bangladeshi Food Delivery Apps be the Next Champions of Sustainability? 🚀 The new 'Food Rescue' (Zomato's Food Rescue gives canceled orders a second chance, offering nearby users - within 3km , a tasty discount while reducing food waste) feature of Zomato is stealing the show, wherein canceled food orders are available up for grabs at cheaper prices for users around. This is a great initiative that will help reduce food waste while generating value for both customers and restaurants and benefiting the community. That did strike us-would something like this work for Bangladesh's food delivery behemoths, namely Pathao Food, Foodi, and foodpanda? Here's how that very concept could flip the game: 🏆 Building Loyalty with Purpose: More and more, customers want brands that care for something other than just the bottom line. A reduction in food waste may position Bangladeshi food apps in resonance with eco-conscious customers and make "doing good" a part of the brand identity. 📈 From Waste to Revenue: Typically, a canceled order is a loss; however, 'Food Rescue' makes it an opportunity. Just imagine how great that would feel if the canceled meal was available for sale at a discounted rate-priceless to both the restaurant and the app, and a steal for the savvy customer! 📊 Data-Driven Insights for Smarter Marketing: Something like this would unlock fantastic insights into customer preference and price sweet spots. Imagine just how much more personalized and effective marketing campaigns could be built with these insights! 💬 Community Engagement through Social Impact: This would include sharing the story behind each "rescued" meal, such as total meals saved or community testimonials. It's social proof that will fire up advocacy and drive brand loyalty. 🚀 Amplifying Campaigns with Multi-Channel Marketing: Think of the noise-social media stories, influencer amplification, in-app messaging-all screaming that food waste is being tackled head-on, order by order. This would be a first in Bangladesh and therefore place these brands in the mantle of purpose-driven innovators. In a space as saturated as the food delivery market, features like these go beyond ease; they create an experience that customers can feel good about. Food delivery apps in Bangladesh can now take a leap into making every order count-not just for customers, but the community and the planet. Bangladesh, are we ready for a Food Rescue? #FoodTech #Bangladesh #Innovation #Sustainability #PathaoFood #Foodi #FoodPanda #FoodWaste #Marketing#Operation #Zomato #Delivery #Courier #FoodParcel

𝗭𝗼𝗺𝗮𝘁𝗼’𝘀 𝗹𝗮𝘁𝗲𝘀𝘁 𝘁𝘄𝗶𝘀𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗺𝗲𝗻𝘂 – “𝗙𝗼𝗼𝗱 𝗥𝗲𝘀𝗰𝘂𝗲.” Zomato’s diving into the sustainability game with a pretty novel approach: 𝘭𝘦𝘵𝘵𝘪𝘯𝘨 𝘶𝘴𝘦𝘳𝘴 𝘣𝘶𝘺 𝘤𝘢𝘯𝘤𝘦𝘭𝘦𝘥 𝘰𝘳𝘥𝘦𝘳𝘴 𝘢𝘵 𝘢 𝘥𝘪𝘴𝘤𝘰𝘶𝘯𝘵. This isn’t just a win for your wallet; it’s an effort to tackle food wastage. Here’s how it works: 𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝗲𝗱 𝗗𝗲𝗮𝗹𝘀: If someone near you cancels an order, you could swoop in and claim it at a knockdown price. You’ll get the food in its original packaging, still fresh, and potentially save a few bucks. 𝗤𝘂𝗶𝗰𝗸 𝗚𝗿𝗮𝗯 𝗳𝗼𝗿 𝗡𝗲𝗮𝗿𝗯𝘆 𝗨𝘀𝗲𝗿𝘀: If you’re within 3 km of the delivery partner holding the abandoned order, the deal is yours – but act fast! Zomato’s limiting the offer to just a few minutes to keep things fresh. 𝗡𝗼 𝗟𝗲𝗳𝘁𝗼𝘃𝗲𝗿𝘀: Certain items like ice creams, shakes, and other perishable goodies are off-limits, so don’t expect to see melty treats on the list. 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁 𝗦𝗽𝗹𝗶𝘁: Zomato won’t be pocketing the cash. Instead, they’ll divide the proceeds between the original customer (if they paid online) and the restaurant. Bottom Line? Zomato is making a smart play to cut down on food waste while letting you snack on some tasty discounts. Read more about it here: https://lnkd.in/gPZF526Y

Recently, Zomato's owner unveiled an innovative strategy by introducing a fresh fleet of delivery personnel equipped with specially designed green bags catering to vegetarian customers. This strategic decision reflects an understanding of the concerns of individuals with dietary preferences, especially those who follow vegetarianism due to cultural or religious reasons. Many such customers are wary of their food being in contact with non-vegetarian items or stored alongside them. Hence, the introduction of these green bags aims to meet the unique needs of vegetarian patrons, ensuring their confidence in food handling and delivery. This marketing approach exemplifies the importance of staying relevant and continuously innovating while adhering to fundamental branding principles. By introducing this separate green bag, Zomato not only appeals to the vegetarian community but also sets a trend that competitors are likely to emulate globally, ultimately fostering a sense of pride among vegetarians. Zomato Dr. Anurag Dugar Dr. Vivek Rastogi