Zoë Merchant’s Post

Which is your Martech? What marketing technical stack do you use in your every day's job routine? Find out what is Martech and how important it is 🔥

Are you getting the most out of your marketing tools? Read OneMagnify's latest blog post to learn how to create a lean and effective MarTech stack.

I can definitely relate to the use of martech (marketing technology) in marketing activities, and how important it is to use these platforms to their fullest, especially if you consider analytics imperative to ensuring strategy success. They are powerful platforms as it is. As the owner of a small digital marketing agency, Iskape, I use many different martech platforms, such as those offered by Zoho (PS: this not a plug, I promise), to keep abreast of my clients' needs, and they have definitely helped me adapt our marketing strategies or maintain them. So I can see how this article notes that a marketing team should incorporate some aspect of I.T. professional, even if they do not have marketing experience or a marketing qualification. They have the capacity to drive the more effective use of martech.

The latest count? 14,106 martech tools. When I see lists like this I ask myself why I'm marketing software to marketers. And, I remember: because good software makes life easy. If you're a marketer today, you're trying to swim through a deluge of tools, each promising to be the next big thing. Yet, amidst this chaos, there's an essential truth we must remember—simplicity is key. At Respondology, we believe that the best tool is the one that fits seamlessly into your workflow, removing barriers rather than creating new ones. And, that's exactly what our tech does - it makes life easier, not harder. Something every marketer needs with reduction in budgets and team sizes. Because here's the thing: technology should serve us, not the other way around. It should feel like a relief. So, as you face the plethora of choices, ask yourself not "What does this tool do?" but "What does this tool solve?" If it's adding complexity, it's not solving the right problems. Respondology solves big problems for marketers on social media where there hasn't been a great solution. That's software worth marketing. And buying. https://lnkd.in/gKqvuArD

How MarTech is Reshaping Marketing Teams

In-House Marketing Tech Allows More Experimentation Marketers are taking control of their tech stack. As martech becomes more accessible, brands are bringing solutions in-house. This shift enables agile experimentation and customization for unique business objectives vs vendor products. You can continuously test and learn with your owned data and systems. Build marketing technology tailored to your goals vs settling for generic platforms. Dial tactics up or down for different campaigns. The possibilities are endless when you fully own the tools. With in-house martech, your options open up. You can take risks and try new strategies without long vendor contracts or rigid platforms. Fail fast, learn quick. Marketing agility and innovation get a boost. You would be excited by the freedom this gives marketers. No more settling or boxed-in strategies. Take your marketing where you want it to go on your technology terms. The results will speak for themselves. https://lnkd.in/gDNFSChg ___ I'm Lawrence Lo, fractional CMO and founder of MarketingHero. I share daily insights and news here to help fellow marketers stay up-to-date on the latest trends. Follow me here for regular updates. I look forward to connecting!

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𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐛𝐫𝐚𝐧𝐝 𝐭𝐡𝐚𝐭 𝐰𝐚𝐧𝐭𝐬 𝐭𝐨 𝐬𝐚𝐯𝐞 𝐭𝐢𝐦𝐞 𝐛𝐲 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐧𝐠 𝐢𝐭𝐬 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬? 𝐍𝐨𝐰, 𝐲𝐨𝐮 𝐜𝐚𝐧, 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐋𝐨𝐨𝐤𝐟𝐢𝐧𝐢𝐭𝐲 𝐢𝐬 𝐡𝐞𝐫𝐞. Lookfinity is here to transform performance marketing with a simple yet powerful SaaS platform. It’s where old-school meets new tech because tracking the effectiveness of your campaigns can be difficult, and it aims to be the bridge that fills the gap. 𝐖𝐡𝐲 𝐋𝐨𝐨𝐤𝐟𝐢𝐧𝐢𝐭𝐲 𝐒𝐭𝐚𝐧𝐝𝐬 𝐎𝐮𝐭: - Effortless Automation: From the get-go of your campaign to the final report, Lookfinity streamlines media buying. It’s about spending less time on setups and more on results. - Smart Decisions on Autopilot: Thanks to AI that’s been schooled on a vast pool of data, Lookfinity offers smart, timely recommendations to make sure your campaigns are always on point and adapting to the market. - Personal Touch at Scale:  Imagine reaching out to your audience with messages that click, automatically. Lookfinity’s personalization magic holds the ability to serve 1.5 million requests each month. - One Dashboard to Rule Them All:  Manage, monitor, and tweak your campaigns across various platforms from one place. With over 500 design screens and 12 prototypes, everything you need is at your fingertips. - Scale Without the Stretch:  More ads, more reach, without the extra workload. Lookfinity’s efficiency and AI integration mean growing your digital marketing without the need for a proportional increase in your resources. Simplify Your Campaigns, Amplify Your Impact Don't let tracking and optimizing campaigns be a headache. With Lookfinity, you get a seamless bridge from strategy to success. It opens up a new world where performance marketing is not just smarter, but also simpler and more impressive. PS. Any add-ons you wish to see? Let us know down below.

𝐏𝐫𝐞𝐬𝐞𝐧𝐭𝐢𝐧𝐠 𝐋𝐨𝐨𝐤𝐟𝐢𝐧𝐢𝐭𝐲: 𝐎𝐮𝐫 𝐍𝐞𝐱𝐭-𝐆𝐞𝐧 𝐌𝐚𝐫𝐯𝐞𝐥 𝐢𝐧 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠! 🚀 Harnessing the power of AI, Lookfinity reshapes the landscape of campaign management, putting strategy at the forefront. Say goodbye to mundane tasks and hello to seamless integration, boundless personalization, and effortless scalability. We are redefining the future of marketing with Lookfinity - where innovation meets impact! 

Welcome to the era where digital marketing meets AI and automation – a journey that has been at the heart of Runjack since our inception. Born from a union of two innovative marketing agencies, our story is steeped in a collective vision of redefining how businesses engage with their audiences. Having navigated the dynamic landscape of marketing for over a decade, Jason Mark and Dominique Sandwith have brought their experience and passion together to form Runjack. We are committed to bridging the gap between traditional marketing approaches and the transformative potential of AI-driven strategies. At Runjack, we understand that for many businesses, keeping pace with the rapid evolution of digital marketing can be daunting. Our role is to demystify this complexity, providing businesses of all sizes with access to innovative solutions that simplify, strategise, and amplify their market presence. By integrating AI with human creativity, we ensure that our marketing strategies not only resonate with human audiences but also deliver tangible results. Discover how Runjack can help your business harness the power of AI and automation. Visit us: https://lnkd.in/d88Zk6p3